EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer18 Joulu 2023

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.

Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web!

Key Segments:

[00:03:34] Introducing Elizabeth Marsten

[00:05:40 ] How Elizabeth Got Into Retail Marketing

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:03] How has the Digital Marketing Industry Evolved in Recent Years?

[00:11:29] What Are Retail Media Networks?

[00:17:20] EDGE of The Web Sponsor: Hostinger

[00:18:25] Digital Commerce Category Leading All Others

[00:22:28] How Personalized is Retail Media?

[00:25:26] EDGE of The Web Sponsor: Wix

[00:26:38] Fully Immersive Virtual Shopping

[00:34:46] Bringing the Real World Connection to Marketing

[00:36:51] How Does a Small Business Leverage Retail Media?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Hostinger: https://edgeofthewebradio.com/hostinger

Follow Our Guest

Twitter: https://x.com/ebkendo?s=20

LinkedIn: https://www.linkedin.com/in/elizabethmarsten/

Resources

Tinuiti

Retail Media: The 4 Pillars

Amazon Advertising

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Marras 202445min

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Loka 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Loka 202438min

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Loka 202439min

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Loka 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Loka 202442min

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Syys 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Syys 20241h 2min