Drunk Elephant: Tiffany Masterson

Drunk Elephant: Tiffany Masterson

Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself.


This episode was produced by Alex Cheng with music by Ramtin Arablouei.

Edited by Andrea Bruce, with research from Katherine Sypher.

Our audio engineer was Josephine Nyounai.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Drybar: Alli Webb (2017)

Drybar: Alli Webb (2017)

A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was no place that just focused on blow-drying hair. Now with more than 100 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it. PLUS in our postscript "How You Built That," we check back in with Chris Healy, a long-haired Southern Californian who co-founded The Longhairs and created special hair ties for guys. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Heinä 201833min

Steve Madden: Steve Madden

Steve Madden: Steve Madden

Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York. That was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable prices. As his business – and his ambitions — began to grow, he got involved in a securities fraud scheme and wound up serving two and-a-half years in prison. In 2005, he returned to Steve Madden, where he helped the company grow into a business valued at $3 billion. PLUS, for our postscript "How You Built That," how Chris Dimino turned a school design project into the Keyboard Waffle Iron, which makes waffles in the shape of a computer keyboard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Heinä 201851min

Lonely Planet: Maureen & Tony Wheeler (2017)

Lonely Planet: Maureen & Tony Wheeler (2017)

In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," an update with Melanie Colón, a frustrated renter who created an easier way to communicate with noisy neighbors, called Apt App. (Original broadcast date: May 8, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Heinä 201837min

Chicken Salad Chick: Stacy Brown

Chicken Salad Chick: Stacy Brown

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the country. PLUS, for our postscript "How You Built That," how Dan Kurzrock and Jordan Schwartz up-cycled beer grain into ReGrained nutrition bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Heinä 201855min

Lyft: John Zimmer (2017)

Lyft: John Zimmer (2017)

In 2006, John Zimmer was a college student and ride-hailing wasn't yet "a thing." But a class on green cities got him thinking about the glut of underused cars on the road. Eventually, he co-founded Lyft, a company that has helped make ride-hailing a fixture of American urban living. PLUS in our postscript "How You Built That," an update with Kyle Ewing, who almost set fire to his living room making Terraslate, a tough waterproof paper. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Kesä 201840min

Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Kesä 201852min

Honest Tea: Seth Goldman (2017)

Honest Tea: Seth Goldman (2017)

In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. PLUS, for our postscript "How You Built That," we check back in with Jaya Iyer for an update on Svaha Inc., a unique apparel brand that focuses on STEM-themed clothing for babies, kids, and adults. (Original broadcast date: January 16, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Kesä 201829min

Remembering Kate Spade

Remembering Kate Spade

We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Kesä 201836min

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