Freud: El Mago de los Sueños (The Wizard of Dreams), Vidas Ilustres Comic Book (1963)

Jamie Ruers, Mariano Ben Plotkin, and Mariano Ruperthuz Honorato, from the Freud Museum in London, reinterpret psychoanalysis through 20th century Latin American pop culture, relocating the practice in radio shows, surrealist photographs, women’s magazines, and comic books from the 1960s, like Freud: El Mago de los Sueños (The Wizard of Dreams).

Psychoanalysis is often considered a practice of the Global North, starting in Sigmund Freud’s home in Vienna before World War II. But South America has been at the forefront of the practice since the end of the 20th century, where it is is even more popular than Europe. So who are the figures who led - and simultaneously developed - such thinking? And how did Buenos Aires come to have the highest proportion of psychoanalysts in the world?

Curator and researchers Jamie Ruers, Mariano Ben Plotkin, and Mariano Ruperthuz Honorato share how psychoanalysis permeated all layers of society, especially pop culture. They draw on existing traditions and new trends like magical realism, associated with Jorge Luis Borges. We discuss the ‘cultural complex’ of dreams and sex, and the difference between Freudism and psychoanalysis, highlighting histories of exchange and reinterpretation, agency and appropriation for economic gain, rather than simplying adoption or propagation, of Freud’s thinking. Beyond Spanish, Portuguese, both languages of colonial import, we consider the many ways Freud’s works were translated, and some of those he failed to credit, whose contributions have been written out of history, like Peruvian psychiatrist Honorio Delgado, Julio Pires Porto-Carrero, founder of the Society of Brazilian Psychoanalysis (1928), and disciple of Juliano Moreira, the son of a Black slave who picked up Freud’s ideas and circulated them throughout Brazil.

We hear Gastão Pereira da Silva’s radio programmes, authored ‘in the vein of Dr. Frasier Crane’, and read women’s magazines like Idilio, illustrated by exiles like the German-Argentinian photographer Grete Stern, whose surrealist images highlight the intellectual interests and engagements of women, and shared experiences of migrants across continents. Plus, contemporary artworks and interventions in Freud’s former home in London challenge the exotification of South America, connecting the thoughts, feelings, and emotions of people both past and present.

Freud and Latin America runs at the Freud Museum in London until 14 July 2024.

For more from the Freud Museum in London, hear:

Co-curators Miriam Leonard and Daniel Orrells on a Red-Figure Hydria of Oedipus and the Sphinx, Ancient Greece (380-360BCE), on EMPIRE LINES: pod.link/1533637675/episode/7a89c8d48acda4147d3d51c5a065b942

And Professor Craig Clunas on a Pierced Jade Scholar Screen, China (19th Century), on EMPIRE LINES: pod.link/1533637675/episode/44861b4a5e6a32380693ec6622210890

WITH: Jamie Ruers, art historian. Mariano Ben Plotkin and Mariano Ruperthuz Honorato, authors of Estimado Dr Freud: una cultura historia del psicoanálisis en América Latina (Edhasa, 2017), provides the narrative which guides the exhibition. They are the curator, and researchers, of Freud and Latin America.

ART: ‘Freud: El Mago de los Sueños (The Wizard of Dreams), Vidas Ilustres Comic Book (1963)’.

PRODUCER: Jelena Sofronijevic.

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