Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy

Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy (00:00) Introduction to the topic of pay per tasks (00:35) Intercom's shift to a pay per task model (01:11) Zapier's introduction of flexible pay per task billing (02:30) Chamath's incubator offering 80% feature complete software at a 90% discount (04:27) The potential impact of AI on the workforce and economy (07:40) SEO trick to increase traffic by optimizing top keywords (08:39) Shift in B2B SEO strategies for 2023 (09:06) Analysis of NP Digital's traffic and revenue growth (09:06) SEO services pricing starts at five figures per year (09:59) Three to six word phrases drive most qualified leads and generate most revenue (12:14) Users are getting specific with search queries (13:06) Long-tail search queries drive the most leads (13:45) $100 giveaway for writing "marketing is cool" and leaving a review (13:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue ...

28 Elo 202516min

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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

27 Elo 202515min

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...

26 Elo 202520min

Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers

Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down ...

25 Elo 202534min

AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS...

21 Elo 202522min

The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift

The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media c...

20 Elo 202520min

You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based de...

19 Elo 202523min

Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. T...

18 Elo 202521min

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