Platformer’s Casey Newton on surviving the great media collapse and what comes next

Ryan Petersen, is the CEO of Flexport, ac ompany that builds software that integrates all the different shipping vendor systems you might run into as you try to get a product from a factory in China to a consumer in Idaho: rail, sea, truck. We’ve talked about the supply chain and inventory management on Decoder with a lot of our guests — the chip shortage seems to affect every company, and sorting out how to get products made and delivered on time is a pretty universal problem. But we haven’t really talked about how products get from one place to another around the world. So I wanted to talk to Ryan, figure out what Flexport’s role in all this is, what his bigger supply chain solutions would be, and why he’s leaving his job as CEO to be executive chairman and handing the reins to Dave Clark, who used to work at Amazon. Links: Dave Clark to Join Flexport As Our New CEO Flexport Wants to Be Uber of the Oceans At Google, Eric Schmidt Wrote the Book on Adult Supervision The real story behind a tech founder’s ‘tweetstorm that saves Christmas’ Ryan's twitter thread Transcript: https://www.theverge.com/e/23126062 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

20 Syys 20221h 2min

Today, I’m talking to Mark Bergen, a reporter at Bloomberg and the author of a new book about YouTube called. Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination. YouTube has always been fascinating to me because it’s such a black box: everyone feels like they know how the platform works, but very few people have a real understanding of the internal politics and tradeoffs that actually drive YouTube’s decision. Mark’s book is one of the best of its kind I’ve read: not only does he take you inside the company, but he connects the decisions made inside YouTube to the creators who use the platform and the effects it has on them. This was a fun one – keep in mind that for as little as we might know about YouTube, we might know even less about TikTok, which is driving all sorts of platforms, even YouTube, into competing with it. Transcript: https://www.theverge.com/e/23113078  Links: YouTube Partner Program Hank Green on Decoder iJustine Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

13 Syys 20221h 4min

This episode was originally published on May 3rd, 2022. Tony Fadell was instrumental in the development of the iPod and iPhone at Apple and then co-founded Nest Labs, which kicked off the consumer smart home market with its smart thermostat in 2011. Tony sold Nest to Google for $3.2 billion in 2014 and eventually left Google. He now runs an investment company called Future Shape.  Links: Inside the Nest: iPod creator Tony Fadell wants to reinvent the thermostat General Magic - Trailer Inside Facebook’s metaverse for work Silicon Graphics Google is reorganizing and Sundar Pichai will become new CEO Fire drill: can Tony Fadell and Nest build a better smoke detector? Google purchases Nest for $3.2 billion Twitter accepts buyout, giving Elon Musk total control of the company Nest is rejoining Google to better compete with Amazon and Apple Apple Music Event 2005 - Motorola Rokr E1 / iTunes Phone Activision Blizzard hit with another sexual harassment lawsuit Nest buying video-monitoring startup Dropcam for $555 million What matters about Matter, the new smart home standard ZIGBEE ON MARS! Directory: Steve Jobs, CEO of Apple Andy Grove, former CEO of Intel Pat Gelsinger, current CEO of Intel Sundar Pichai, current CEO of Alphabet Elon Musk, CEO of Tesla, SpaceX, and The Boring Company Jeff Williams, COO of Apple Matt Rogers, Nest co-founder Jeff Robbin, VP of consumer applications at Apple Steve Hoteling, former CEO gesture recognition company Finger Works Jon Rubinstein, senior VP of the iPod division at Apple Steve Sakomen, hardware engineer and executive at Apple  Avie Tavanian, chief software technology officer at Apple Scott Forstall, senior VP of iOS software, Apple Jony Ive, chief design officer, Apple Transcript: https://www.theverge.com/e/22817673 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan.   Learn more about your ad choices. Visit podcastchoices.com/adchoices

6 Syys 20221h 16min

We’ve got a special episode of Decoder today – an interview between Verge deputy editor Alex Heath and Meta’s Tom Alison, the head of Facebook. Alex is the co-host of the newest season of Vox Media’s podcast Land of the Giants. This season is about Facebook and Meta. The season finale comes out tomorrow. Alex has been reporting for Land of the Giants for many months, and along the way he interviewed Tom. Facebook has a lot of challenges, but it seems like the biggest problem is TikTok: Facebook's problem is that it spent years – you spent years – building out a social graph that, it turns out, is less interesting than just being shown content that the company thinks you might like. Alison has been at Facebook for more than a decade and previously ran engineering for the News Feed, so he knows more than almost anyone about the history of feeds and where they are going. Links: Land of the Giants Facebook is changing its algorithm to take on TikTok, leaked memo reveals Facebook is revamping its home feed to feel more like TikTok Transcript: https://www.theverge.com/e/23092319 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

30 Elo 20221h 3min

One thing that strikes me, in all these episodes of Decoder, is how little any of us really pay attention to the advertising industry, and how deeply connected it is to almost other every modern business. After all you can start a company and invent a great product, but you still need to market it: you need to tell people about it, and eventually convince them to buy it. And so you take out an add on a platform and, well, the platform companies we all depend on mostly run on ads. Google’s entire consumer business is ads. Meta’s entire business is ads. And when we talk to creators, they’re even more tied to ads: their distribution platforms like TikTok and YouTube are all ad-supported, and a huge portion of their revenue is ads.  This week I’m talking to Neal Arthur, the CEO of Weiden and Kennedy, one of the few independent major ad agencies in the world, and maybe the coolest one? It’s got a rep. Weiden is the agency that came up with Just Do It for Nike and Bud Light Legends for Bud Light. They’ve done campaigns for Coke, Miller, Microsoft, ESPN – you name it. Coming off our conversation last week with Katie Welch about building a brand from the ground up using influencer marketing and potentially never hiring an ad agency, I wanted to get a view from the other side: how does a big ad agency work? Where does their money come from? So many of the big agencies are merging into what are called holding companies – why is Wieden still independent? Links: Bud Light puts creative account up for review after years with Wieden+Kennedy Mover Over Millennials -- Here Comes Gen Z How Selena Gomez's Rare Beauty Goes Viral, With CMO Katie Welch Mad Men (TV Series 2007-2015) Transcript: https://www.theverge.com/e/23081723 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott. It was edited by Callie Wright. And researched by Liz Lian. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Elo 20221h 1min

Katie Welch is the Chief Marketing Officer of Rare Beauty — the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare Beauty is a true internet brand, that depends on social media strategy, influencer marketing, and community to drive sales. Specifically, the enormous community around Selena Gomez, who, again, is an international superstar with a fandom of her own. This kind of marketing is essentially new. Famous people making their own products and companies and using their online reach to launch and grow those businesses is a combination of art and commerce that is 10 – 15 years old at most, Rihanna’s Fenty Beauty is only five years old, but it’s redefined the industry and helped make her a billionaire. Some of the first big successes came from the Kardashian-Jenners including Kylie Cosmetics, founded in 2015, as well as Kim Kardashian’s Skims, founded in 2019. I’ve been really curious about how these businesses work, how they reach their audiences and customers, how CMOs like Katie measure success, whether being the marketing executive for an super online celebrity-driven business feels different than being a traditional marketing person, and whether the ever-present risk of weird things happening online make her plan differently. Transcript: https://www.theverge.com/e/23071490 Links: Why BeReal is breaking out Why Hank Green can’t quit YouTube for TikTok Apple’s app tracking transparency feature isn’t an instant privacy button Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion Updating The Verge’s background policy Marketing Funnels Katie's TikTok Instagram walks back TikTok-style changes — Adam Mosseri explains why Makeup company Glossier to sell its products at Sephora as new CEO pushes to expand reach Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Elo 20221h 1min

In 2019, the Trump administration brokered a deal allowing TMobile to buy Sprint as long as it helped Dish Network stand up a new 5G network to keep the number of national wireless carriers at 4 and preserve competition in the mobile market. Now, in 2022, Dish’s network is slowly getting off the ground. And it’s built on a new kind of wireless technology called Open Radio Access Network, or O-RAN. Dish’s network is only the third O-RAN network in the entire world, and if O-RAN works, it will radically change how the entire wireless industry operates. I have wanted to know more about O-RAN for a long time. So today, I’m talking to Tareq Amin, CEO of Rakuten Mobile. Rakuten Mobile is a new wireless carrier in Japan, it just launched in 2020 – it’s also the world’s first Open RAN network, and Tareq basically pushed this whole concept into existence. I really wanted to know if ORAN is going to work, and how Tareq managed to make it happen in such a traditional industry. So we got into it – like, really into it. Links: Rakuten Rakuten Edge Cloud "Nobody ever got fired for buying IBM" Rakuten Group to Acquire Mobile Industry Innovator Altiostar Gadgets 360 Massive MIMO Transcript: https://www.theverge.com/e/23061797 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Elo 20221h 20min

Today I’m talking to Hank Green. Hank doesn’t need much introduction. In fact, he invited himself on Decoder to talk about YouTube's partner program, which shares ad revenue between YouTube and the people making videos. The split is 55/45 in favor of creators. But other platforms don't have this. There is no revenue share on Instagram. There is no revenue share on Twitter. There’s no revenue on Twitter at all, really. And importantly there is no revenue share on TikTok: instead there’s something called a creator fund, which shares fixed pool of money, about a billion dollars, among all the creators on the platform. That means as more and more creators join TikTok, everyone gets paid. You might understand this concept as: basic division. This episode is long, and it’s weedsy. Honestly, it’s pretty deep in our feelings about participating in the internet culture economy, and the relationship between huge platform companies and the communities that build on them. But it’s a good one, and it’s not really something any of us talk about enough. Links: Vlogbrothers Decoder interview with YouTube Chief Product Officer Neal Mohan Viacom Has Officially Acquired VidCon, A Global Online Video Convention Series Patreon Acquires Subbable, Aligning the YouTube Stars The Verge EMAILS t-shirt Crash Course SciShow Eons The medium is the message The Kardashians hate the new Instagram Hank Green: So… TikTok Sucks Waveform: The MKBHD Podcast, “TikTok vs YouTube with Hank Green” Decoder: The videos that don’t work on YouTube and the future of the creator business with Nebula CEO Dave Wiskus  Awesome Socks Club Awesome Coffee Club Transcript: https://www.theverge.com/e/23051537 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

2 Elo 20221h 13min