The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
The Daily25 Helmi 2024

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand — one based on more than its reputation for selling extremely potent weed.

People often compare Cookies to the streetwear brand Supreme. That’s accurate in one very literal sense — they each sell a lot of hats — and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied up with their implied connections to illicit subcultures; and they’ve each been expanding rapidly in recent years.

All of it is inextricable from Berner, the stage name of Gilbert Milam, 40, Cookies’ co-founder and chief executive, who spent two decades as a rapper with a sideline as a dealer — or as a dealer with a sideline as a rapper. With the company’s success, he is estimated to be one of the wealthiest rappers in the world, without having ever released a hit record.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Wednesday, Feb. 8, 2017

Wednesday, Feb. 8, 2017

The travel ban litigation, live-streamed. And why the 60-year-old words of the novelist James Baldwin captured in the film “I Am Not Your Negro” are so resonant right now. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

8 Helmi 201720min

Tuesday, Feb. 7, 2017

Tuesday, Feb. 7, 2017

Why the nomination of Betsy DeVos for secretary of education is President Trump’s most controversial appointment in an already controversial cabinet. Plus: the meaning of four hardback chairs in the Oval Office. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

7 Helmi 201719min

Monday, Feb. 6, 2017

Monday, Feb. 6, 2017

What single figure connects the 2008 financial crisis, the creation of the 2010 Dodd-Frank Act, the Tea Party movement, Donald J. Trump’s election and, now, the potential dismantling of the biggest safeguard against America’s economic ruin? His name is Gary D. Cohn. Also, a Times investigation goes inside the world of the Islamic State and finds that terrorists no longer have to cross borders to carry out their attacks. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

6 Helmi 201719min

Friday, Feb. 3, 2017

Friday, Feb. 3, 2017

The biggest story in sports meets the biggest story in politics. And a bloody mission in Yemen reminds us that a new administration doesn’t always mean a new start. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

3 Helmi 201716min

Thursday, Feb. 2, 2017

Thursday, Feb. 2, 2017

Who is influencing our new president’s views of Islam and radical Islamic terrorism? Are we seeing the beginning of a Tea Party for the Left? And why are its leaders looking to Republicans for inspiration? More on that — plus Beyoncé — on today’s show. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

2 Helmi 201722min

Wednesday, Feb. 1, 2017

Wednesday, Feb. 1, 2017

In a ceremony made for prime-time television, President Trump announced his Supreme Court nominee: Neil M. Gorsuch, a conservative judge with a sterling résumé. We spent the night at The New York Times talking with some of our most insightful colleagues about what the nomination means. We also get on the phone with the chief executive of Hobby Lobby, a company at the center of one of Judge Gorsuch’s most important cases. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

1 Helmi 201719min

Coming Soon: “The Daily”

Coming Soon: “The Daily”

This is how the news should sound. Fifteen minutes a day. Five days a week. Hosted by Michael Barbaro. Powered by New York Times journalism. Starting Feb. 1. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Tammi 20173min

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