FOREVER CHEMICALS: From Atomic Bombs to Teflon Pans, How the PFAS Controversy Began
Outdoor Minimalist4 Maalis 2024

FOREVER CHEMICALS: From Atomic Bombs to Teflon Pans, How the PFAS Controversy Began

In the first episode of this ten-part series, we explore where PFAS came from and how it became a prevalent part of our consumer products.

While the innovation of this class of chemicals has been astoundingly effective in applications like firefighting foams, waterproof rain jackets, and Teflon pans, our appetite for convenience created a toxic chemistry we may have to live with forever.

In the next episode of Forever Chemicals, we dive deeper into how the controversy surrounding PFAS grew into a global health crisis and how it has persisted in manufacturing to this day.

Subscribe to the Forever Chemicals Podcast to hear the full series: https://podcasts.apple.com/us/podcast/forever-chemicals/id1724693010

Guests featured in this episode:

- Arlene Blum, Green Science Policy Institute

- Mike Schade, Toxic Free Future

- Stefan Posner, textile and polymer chemist

- Scott Wilson, Regenesis Environmental Remediation

- James Pollock, Marten Law LLP

If you want to learn more about what PFAS are, where they are found, the proven health effects, how you can limit your exposure, up to date news on PFAS, and how to get involved in PFAS regulatory efforts, visit

Toxicfreefuture.org

Foodandwaterwatch.org

Or

Pfascentral.org

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fund the Forever Chemicals 10-Part Podcast⁠: ⁠https://gofund.me/77aac225⁠

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Snaplinc Consulting provided expert fact checking and guidance for the creation of this podcast.

Snaplinc Consulting provides corporate sustainability strategies and ESG support across a broad range of industries including apparel, footwear, home furnishings, software, cosmetics, professional services and more.

Head to snaplincconsulting.com to learn more and contact the experts to guide you through complex topics like CSRD, PFAS, greenhouse gas assessments, SBTi, CDP, EcoVadis, B Corp and many more compliance and certification frameworks.

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Sources

1. Manufacturing Dive. (n.d.). The history behind 'forever chemicals': PFAS. Retrieved from https://www.manufacturingdive.com/news/the-history-behind-forever-chemicals-pfas-3m-dupont-pfte-pfoa-pfos/698254/

2. Plunkett, R.J. (1986). ⁠The History of Polytetrafluoroethylene: Discovery and Development.⁠ In: Seymour, R.B., Kirshenbaum, G.S. (eds) High Performance Polymers: Their Origin and Development. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-7073-4_25

3. Teflon II commercials: Historical Reel 2, 1960-70, FILM_1995300_FC43, FC 43, DuPont Company films and commercials (Accession 1995.300), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807

http://findingaids.hagley.org/xtf/view?docId=ead/1995_300.xml

4. W. L. Gore & Associates, Inc. (n.d.). The Gore Story. Retrieved from https://www.gore.com/about/the-gore-story#section2

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195. Leaving Public Lands for Dead (The First 200 Days of Trump)

195. Leaving Public Lands for Dead (The First 200 Days of Trump)

We've been tracking the attacks on public lands since January 20, 2025, and while this short episode only covers a few of the main events, hundreds of other things have happened specifically targeting our public lands and waters. This video only features events through August 12, 2025. The 200th day of Trump 2.0 occurred on August 7th. See the full timeline* document here: https://docs.google.com/document/d/17DXrNFTQJRAHaU6hgO23ihpvtmSq3G-mo9_X8hzJwKY/edit?usp=sharing*This is a live document and is continuously being updated. If you see any errors or events we've missed, please reach out so we can keep the timeline as up to date and accurate as possible. Interviews and episodes featured in this video (in order of appearance): 1. Louis Geltman, Outdoor Alliance (https://youtu.be/pO_jOiVniIc?si=4e29Ad1xIQ5JFh0o)2. Justin Meuse, The Wilderness Society (https://podcasts.apple.com/us/podcast/public-lands-are-open-for-drilling-ft-the-wilderness/id1586174667?i=1000718946587)3. Jocelyn Torres, Conservation Lands Foundation (https://youtu.be/pO_jOiVniIc?si=4e29Ad1xIQ5JFh0o)4. Land Tawney, American Hunters and Anglers (https://youtu.be/T-qHkoWL6Rg?si=Xhv2q93xkLRoLOWJ)5. Ryan Fleetwood, Next Interior (https://podcasts.apple.com/us/podcast/usda-forest-service-reorganization-nepa-rollbacks-and/id1586174667?i=1000722046401)6. Jamie Ervin, Outdoor Alliance (https://podcasts.apple.com/us/podcast/protecting-the-western-arctic-ft-alaska-wilderness/id1586174667?i=1000720180771)7. Ramona McGee, Southern Environmental Law Center (https://youtu.be/eroTtI-WhVk?si=UDvTck0_gV8Jdw_2)8. Andy Moderow, Alaska Wilderness League (https://podcasts.apple.com/us/podcast/protecting-the-western-arctic-ft-alaska-wilderness/id1586174667?i=1000720180771)Subscribe to our newsletter for in-depth coverage and extra stories we don’t have time for on the podcast: ⁠⁠theoutdoorminimalist.com⁠We release public lands news episodes every Friday on the Outdoor Minimalist podcast to help you stay up to date. Have tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

1 Syys 29min

USDA Sets Roadless Rule Repeal in Motion ft. Trout Unlimited and National Park Staff Unionize - Public Lands News (August 25 - 29)

USDA Sets Roadless Rule Repeal in Motion ft. Trout Unlimited and National Park Staff Unionize - Public Lands News (August 25 - 29)

This week on Public Lands News, we’re covering staffing crises, forest protections, and union victories, including:National Park Service Staffing Crisis continues — closures, delayed responses, and what it means for visitorsUSDA Move to Rescind the Roadless Rule (21-day comment period) — with Corey Fisher, Trout UnlimitedYosemite & Sequoia-Kings Canyon Park Workers UnionizeCourt Orders Closure of “Alligator Alcatraz” ICE Detention Center in the EvergladesLink to Federal Register to Comment on the Roadless Rule: https://www.federalregister.gov/documents/2025/08/29/2025-16581/special-areas-roadless-area-conservation-national-forest-system-landsSubscribe to our newsletter for in-depth coverage and extra stories we don’t have time for on the podcast: ⁠⁠theoutdoorminimalist.com⁠⁠Subscribe to our YouTube channel (⁠⁠@theoutdoorminimalist⁠⁠) so you don’t miss the launch of our new Ecocide series on September 8.Have tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).Sources referenced in this episode:National Parks Conservation Association: https://www.npca.org/articles/10343-shuttered-visitor-centers-closed-campgrounds-slower-emergency-response USDA / Roadless Rule:USDA Secretary Rollins Opens Next Step in Roadless Rule Rescission: https://www.usda.gov/about-usda/news/press-releases/2025/08/27/secretary-rollins-opens-next-step-roadless-rule-rescissionRoadless Rule Impact Map: https://experience.arcgis.com/experience/7308297f88484984a5ee5bcf2d5ae6b4/NFFE / National Park Unionization: https://nffe.org/press-release/workers-at-yosemite-sequoia-kings-canyon-national-parks-organize-a-union-under-nffe/‘Alligator Alcatraz’ Must Close, But the Fight Isn’t Over: https://grist.org/indigenous/alligator-alcatraz-must-close-but-the-fight-isnt-over/

29 Elo 16min

194. Is Your Morning Coffee Funding Deforestation? with Etelle Higonnet

194. Is Your Morning Coffee Funding Deforestation? with Etelle Higonnet

While everyone starts their morning a little differently, one thing many people have in common is pouring a cup of coffee. But what if I told you that your daily ritual of coffee is more than likely funding mass deforestation, biodiversity loss, and slavery?  One thing you know is that on this podcast, we vote with our dollar, and what we buy every single day, where we buy it, and who we buy it from, all make a difference in the impact we have not only on the environment, but on workers across the globe. That’s why in episode 194 of the Outdoor Minimalist podcast, I sit down to chat with Etelle Higonnet.Etelle is the Founder & Director of Coffee Watch. A graduate of Yale Law School, she's an attorney and environmental and human rights activist. She previously worked at Mighty Earth, National Wildlife Federation, Greenpeace, Amnesty International, and Human Rights Watch, as well as two war crimes courts. She was knighted in her home country of France for her pioneering efforts to curb deforestation in high-risk commodities with an emphasis on cocoa, rubber, palm oil, cattle, and soy industries. She has worked in over 30 countries, is widely published, speaks 9 languages, and is now dedicated to ending deforestation and slavery in the global coffee industry.Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee: ⁠https://buymeacoffee.com/outdoorminimalist⁠Listener Survey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------Coffee WatchWebsite: https://coffeewatch.org/LinkedIn: https://www.linkedin.com/company/coffeewatch/Facebook: https://www.facebook.com/coffeewatchorg/Instagram: https://www.instagram.com/coffeewatchorgYouTube: https://www.youtube.com/@CoffeeWatchOrg

25 Elo 42min

Trump's AI Action Plan + WOTUS ft. Barbra Calantas and a Small Victory for Oak Flat, Arizona ft. Access Fund - Public Lands News (August 18 - 22)

Trump's AI Action Plan + WOTUS ft. Barbra Calantas and a Small Victory for Oak Flat, Arizona ft. Access Fund - Public Lands News (August 18 - 22)

This week on Public Lands News, we’re tracking urgent comment deadlines and court victories, including:- Forest Service Reorganization (comment period closes August 26)- Artificial Intelligence & Environmental Permitting — with Barbra Calantas, Environmental Science Associates- Oak Flat Legal Battle — with Dr. Erik Murdock, Access Fund- Offshore Oil & Gas Leasing ScheduleSubscribe to our newsletter for in-depth coverage and extra stories we don’t have time for on the podcast: ⁠theoutdoorminimalist.com⁠Subscribe to our YouTube channel (⁠@theoutdoorminimalist⁠) so you don’t miss the Ecocide pilot episode release this SeptemberHave tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)USDA reorganization info & public comment: ⁠⁠⁠⁠Email: reorganization@usda.gov⁠Sources referenced in this episode:1. Environmental Science Associates:President Trump Targets Accelerating Artificial Intelligence Deployment (https://esassoc.com/news-and-ideas/2025/08/president-trump-targets-accelerating-artificial-intelligence-deployment-in-recent-executive-actions/)WOTUS, POTUS, and SCOTUS (https://esassoc.com/news-and-ideas/2025/04/wotus-potus-and-scotus-where-waters-of-the-u-s-stands-under-the-new-administration/)ESA Federal Policy Tracker (https://policytracker.esassoc.com/)2. Access Fund: Latest News on Oak Flat (https://www.accessfund.org/latest-news/tag/Oak+Flat)3. U.S. Department of the Interior:Interior Department Sets Offshore Energy Leasing Schedule Under One Big Beautiful Bill Act (https://www.doi.gov/pressreleases/interior-department-sets-offshore-energy-leasing-schedule-under-one-big-beautiful)

22 Elo 27min

193. Yes, Your Sunscreen Could Be Killing Coral Reefs with Katie Day

193. Yes, Your Sunscreen Could Be Killing Coral Reefs with Katie Day

Coral reefs are often called the “rainforests of the sea.” They provide habitat for an incredible diversity of marine life, protect shorelines from storms, and support the livelihoods of millions of people around the world. But reefs are also among the most threatened ecosystems on Earth. Rising ocean temperatures, pollution, and coastal development all play a role in their decline—and now, research shows that something as ordinary as the sunscreen we put on at the beach could be part of the problem.Certain chemical ingredients found commonly in sunscreens have been linked to coral bleaching, genetic damage in marine species, and even harm to the tiny phytoplankton that form the base of the ocean’s food chain. Some places, including Hawai‘i, have already banned these types of sunscreens in an effort to protect fragile reef ecosystems. But with labels like “reef-safe” popping up everywhere, it’s not always clear what’s marketing spin and what’s truly safe for our oceans.To help us untangle the science and policy behind sunscreen and reef health, we’re joined by Katie Day, Surfrider Foundation’s Senior Manager of Science and Policy. Katie grew up on a small island in the U.S. Virgin Islands, where her love for the ocean first began. With a Master’s Degree in Environmental Science and Management, she brings expertise in climate policy, water quality, and habitat management. At Surfrider, she helps guide national campaigns with the latest science, leads federal advocacy efforts, and heads up the organization’s annual Coastal Recreation Hill Day in Washington, D.C. Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee: https://buymeacoffee.com/outdoorminimalistListener Survey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------Surfrider FoundationWebsite: https://www.surfrider.org/Reef-Safe Sunscreen Guide: https://www.surfrider.org/news/surfrider-foundations-2025-reef-friendly-sunscreen-guideInstagram: https://www.instagram.com/SurfriderFacebook: https://www.facebook.com/surfrider/LinkedIn: https://www.linkedin.com/company/surfrider-foundation/YouTube: https://www.youtube.com/SurfriderFoundation

18 Elo 34min

USDA Forest Service Reorganization, NEPA Rollbacks, and New Mexico’s Oil & Gas Battles - Public Lands News (August 4 - 15)

USDA Forest Service Reorganization, NEPA Rollbacks, and New Mexico’s Oil & Gas Battles - Public Lands News (August 4 - 15)

We’re back after a short break with an urgent update on threats to U.S. public lands, major environmental policy rollbacks, and ongoing oil and gas fights in New Mexico.Main Topics Covered:USDA’s plan to reorganize and consolidate Forest Service operations.The SPEED Act and its potential to roll back NEPA protections.Oil and gas accountability battles in New Mexico: abandoned wells and fracking wastewater.Sneak peek of the Ecocide pilot episode on the Boundary Waters mining threat.Subscribe to our newsletter for in-depth coverage and extra stories we don’t have time for on the podcast: theoutdoorminimalist.comSubscribe to our YouTube channel (@theoutdoorminimalist) so you don’t miss the Ecocide pilot episode release this SeptemberHave tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Resources & Links:USDA reorganization info & public comment: ⁠Email reorganization@usda.gov⁠Outdoor Alliance Action Alert: https://www.outdooralliance.org/blog/2025/8/7/the-forest-service-wants-to-hear-from-you-about-its-staffing-and-reorganization-plan ⁠NEPA Rollbacks & the SPEED Act: https://westernlaw.org/nepa-rollback-bill-speed-act-would-threaten-environment-communities-provide-legal-immunity-to-polluters/Abandoned wells in New Mexico: https://westernlaw.org/coalition-of-environmental-groups-tribal-leaders-experts-public-health-and-environmental-safety-public-funds-protection-central-to-preventing-abandoned-wells-in-nm/Fracking wastewater ban challenge: ⁠https://westernlaw.org/the-fix-is-in-clean-water-advocates-file-objection-in-big-oil-bid-to-reverse-state-ban-on-fracking-wastewater-discharge/Save the Boundary Waters update: https://www.savetheboundarywaters.org/did-twin-metals-just-get-leases-mine-watershed-boundary-waters-nope

15 Elo 40min

We're Taking a Short Break - Back on August 15th

We're Taking a Short Break - Back on August 15th

We're taking a short break from regular episodes while we film our new YouTube series: Ecocide.Ecocide: the destruction of large areas of the natural environment as a consequence of human activityEcocide is going to be an ongoing investigative video project that explores how extractive industries, like mining, impact wild spaces, clean water access, and outdoor recreation economies.Our first episode, launching early September, takes you into the Boundary Waters Canoe Area Wilderness, where we’re partnering with Friends of the Boundary Waters to examine the growing threats of copper-nickel mining and climate change.This series will be exclusively available on YouTube, and this episode is a pilot — a test run to gauge interest and support. If it resonates, we’ll grow it into a recurring reporting series.To stay independent, we rarely accept brand sponsorships. That means we rely on support from listeners and viewers like you.Want to help us produce more stories like this?→ Donate directly: buymeacoffee.com/outdoorminimalist→ Subscribe and share the video on YouTube once it launches.Thank you for supporting clean water, public lands, and responsible storytelling.We’ll be back with new podcast episodes on Friday, August 15.

8 Elo 2min

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------Landmark ProjectWebsite: https://thelandmarkproject.com/Instagram: https://www.instagram.com/thelandmarkprojectLinkedIn: https://www.linkedin.com/company/the-landmark-project/TikTok: https://www.tiktok.com/@thelandmarkprojectFacebook: https://www.facebook.com/landmarkproject

4 Elo 35min

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