The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(803)

E35: Julian Hearn: Huel - £45 Million In 4 Years

E35: Julian Hearn: Huel - £45 Million In 4 Years

Julian Hearn is the founder and CMO of Huel, a nutrition company responsible for the increasingly popular, powdered meal replacement drink. Huel is basically a meal in a bottle designed for time-poor ...

3 Heinä 201948min

Dr Aria - Mental Health, Marriage and Mindfulness

Dr Aria - Mental Health, Marriage and Mindfulness

In this weeks episode of The Diary of a CEO, I sit down with Dr Aria Campbell-Danesh, a high performance psychologist and an expert in the fields of behaviour change and long-term health. Follow Dr A...

26 Kesä 20191h 36min

E33: I Made A Mistake

E33: I Made A Mistake

It’s been a while since we last spoke which I apologise about! In this week’s episode of The Diary of a CEO, I discuss how a bad reaction of mine lead to a lot of regret. We are all on a journey of se...

19 Kesä 201942min

E32 Michelle Kennedy - From Matchmaking to Motherhood

E32 Michelle Kennedy - From Matchmaking to Motherhood

From co-CEO of Badoo, a dating-focused social network worth over a billion, to sitting on the advisory board for Bumble to launching her in own app in 2017 with co-founder of Deliveroo Greg Orlowski, ...

15 Touko 201951min

E31: Entrepreneurialism is a Disease

E31: Entrepreneurialism is a Disease

It’s crazy to think how much things can change in such a short period of time. In this episode I discuss the concept of compartmentalising and 6 positive ways to approach this. I also talk about how I...

3 Touko 201947min

E30: Alan Barratt - From £27 to £72 million

E30: Alan Barratt - From £27 to £72 million

This week I spoke with Alan Barratt, CEO and Founder of the worlds fastest growing sports performance and weight management brand, Grenade. Alan and his wife Juliet started Grenade in 2010 with just £...

10 Huhti 20191h 22min

E29: Build Sandcastles out of Bullsh*t

E29: Build Sandcastles out of Bullsh*t

Welcome back to Chapter 9 of The Diary of a CEO. This week, I talk about my obsession with the tragic yet fascinating mess that is Brexit, and how I’ve learnt more about British politics in the last 3...

3 Huhti 201950min

E28: Tobi Pearce - £100m in Revenue Aged 27

E28: Tobi Pearce - £100m in Revenue Aged 27

In this weeks episode of The Diary of a CEO, I sat down with Tobi Pearce, the CEO of SWEAT. Tobi describes SWEAT as the world’s biggest online digital gym, offering help and guidance for women with th...

19 Maalis 201959min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
taloudellinen-mielenrauha
rss-sisalto-kuntoon
inderespodi
rahapuhetta
sijoituspodi
lakicast
rss-h-asselmoilanen
rss-startup-ministerio
rss-uppoava-vn-laiva
rss-seuraava-potilas
sijoitusovi-podcast
bakkari-tarinoita-tapahtumien-takahuoneista
rss-myynnilla-on-asiaa-kert-kenner