Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Rufus Griscom, Heleo CEO

Recode Decode: Rufus Griscom, Heleo CEO

Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also discusses the founding of his two previous startups, Nerve.com (which sold to IAC) and Babble (which sold to Disney), and why big media companies may be losing interest in star writers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

31 Joulu 201520min

Recode Decode: Niccolo de Masi, Glu CEO

Recode Decode: Niccolo de Masi, Glu CEO

Glu Mobile CEO Niccolo de Masi talks with Kara Swisher about Glu's hit games like Kim Kardashian: Hollywood and Katy Perry Pop, and what makes them different from earlier video games based on licensed intellectual property. He also handicaps the future of the gaming business, and discusses what will separate the winners from the losers. Later on: Kara Swisher and Lauren Goode review the top gadgets of 2015. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Joulu 201550min

Recode Decode: Ev Williams, Medium CEO

Recode Decode: Ev Williams, Medium CEO

Medium CEO Ev Williams talks with Peter Kafka about founding his third company that makes it easier to "write on the Interwebs," and what makes Medium different from Blogger and Twitter. He also discusses why publishing on anything other than a platform doesn't make sense any more, and offers some insight into why Twitter's board seemingly changed its mind about Jack Dorsey's eligibility to be CEO again.. Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Joulu 201532min

Recode Decode: Jeremy Stoppelman, Yelp CEO

Recode Decode: Jeremy Stoppelman, Yelp CEO

Yelp CEO Jeremy Stoppelman talks with Kara Swisher about spending a decade at the helm of the local-recommendations site, and the new challenges posed by private companies that can out-raise the public Yelp. He also explains why he thinks quasi-competitor Google has ?lost its mind.? Later on: Kara Swisher and Lauren Goode don virtual reality headsets that are powered by smartphones and talk about the inevitable dystopian future. Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Joulu 201553min

Recode Decode: Katie Nolan, Fox Sports TV Host

Recode Decode: Katie Nolan, Fox Sports TV Host

Katie Nolan talks with Peter Kafka about how she went from Tumblr to YouTube to television, specifically Fox Sports 1, where she hosts "Garbage Time with Katie Nolan." They also discuss online harassment and why Nolan thinks the only logical response to trolls is fighting back. Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Joulu 201523min

Recode Decode: Marc Lore, Jet.com CEO

Recode Decode: Marc Lore, Jet.com CEO

Jet.com CEO Marc Lore talks with Re/code's Senior Commerce Editor Jason Del Rey about trying to build a new e-commerce giant when rival Amazon has a 20-year lead. Also: Why is Jet.com raising so much money? Later on: Kara Swisher, Lauren Goode and special guest Ina Fried discuss "The Hunchback of Cupertino," Apple's new iPhone battery case. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Joulu 201545min

Recode Decode: Brian Rolapp, NFL Media Czar

Recode Decode: Brian Rolapp, NFL Media Czar

The NFL's media czar Brian Rolapp talks with Peter Kafka about why Internet companies might (or might not) get the rights to a soon-to-be-auctioned set of games. They also discuss what makes live sports different from other forms of TV and the impact of fantasy sports on the game. Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Joulu 201533min

Recode Decode: Dick Costolo, Former Twitter CEO

Recode Decode: Dick Costolo, Former Twitter CEO

Former Twitter CEO Dick Costolo sits down with Kara Swisher to talk about what he's doing next, what he thinks of Twitter's future under Jack Dorsey and why men often fail to "do diversity." Later, Lauren Goode wheels in to Kara's desk to answer readers' questions about "hoverboards." Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Joulu 201555min

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