016 Lindsey Rainwater: Using Group Fitness Technology To Increase Revenue

Lindsey Rainwater is a sought after Business Consultant & Leadership Coach, Writer, and Presenter. Lindsey helps people and organizations enjoy transformational change with an enthusiasm for leadership, conscious living, and wellness amplified by technology.

As a consultant and coach to the professionals supporting the fitness industry, she is well known for her work in business development, strategy, digital marketing, content creation and change management. Lindsey's entrepreneurial spirit and drive has produced a track record of consistent over-achievements throughout her career which has created her unique signature of being a conscious professional who leverages technology, to build deep, meaningful relationships while helping her colleagues do the same.

Listen To Episode 016 As Lindsey Uncovers

• How to use simple yet effective techniques to enhance the Group X member experience
• How gamification and wearables can create return and new members
• Why over 90% of recurring members are group fitness members and what savvy club operators can to do help change this statistic
• How making simple changes in lighting and music can dramatically change the Group X member experience
• Understanding how technology can support filling classes in peak and off peak times
• How to lighten up the space of the Group X room and make it more fun for members
• Dialing up the live class experience: what works best for all sizes of clubs
• Why launch parties for Group X fitness can drive new memberships if strategically placed in a sales approach
• What virtual Group X means to supporting members who use the gym in twilight hours
• Exploring the impact of what virtual reality will bring to the Group X space in the next 3-5 years
• What Lindsey believes is the future of group fitness technology

Top 3 Takeaways From The Show

• With so many moving pieces to manage in a successful Group X program, Lindsey urges club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room.
• New advances in virtual and live streaming classes can help serve all club members at their deepest needs, and beyond the use of technology, Lindsey reminds club owners to not overlook the simple yet effective changes of class music and lighting which can prove a tremendous impact on the member experience and support retention.
• With the pace of change and technology options rising for Group X, Lindsey believes the most important thing is to slow down and begin evaluating what's currently working by surveying members on how you might improve. In club operations on and off the group X and fitness floor, Lindsey reminds us that there is power in the pause.

Power Quotes From Lindsey

"With so many moving pieces to manage in a successful Group X program, I urge club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room." - Lindsey Rainwater on the Fitness + Technology Podcast

"Technology's ability to impact the Group X space happens with social media as instructors take the lead by posting pictures of classes and tagging happy members. Whether gamification was integrated inside the class or not, members can both compete and compare, which creates the base for them to return." - Lindsey Rainwater on the Fitness + Technology Podcast

Resources Mentioned From Lindsey

• Lindsey Rainwater's website
• Lindsey Rainwater on LinkedIn
• Lindsey Rainwater on Twitter
• Lindsey Rainwater on Slide Share
• Lindsey Rainwater on Instagram
• The Most Important Fact Every Organization Must Realize
• Group X: Boost Your Group Fitness in 2017 With These Tips
• How To Win Friends And Influence People
• Never Eat Alone
• Good To Great
• Apple News
• Tech Crunch App
• 2017 Forbes Top Technology Trends
• Lindsey's Contribution In the 2017 FIT-C Tech Trends Report

Support This Podcast

• Leave a 5 star review on iTunes
• Share this episode with someone you care about
• Contact FIT-C for podcast sponsorship and partnership opportunities
• Download the 2017 Tech Trends report

Thanks To Our Outstanding Sponsors

• Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

• The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

• Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com