WLEI - Lean Enterprise Institute’s Podcast21 Maalis 2024

Quality Leadership at the Forefront of Innovation: A Conversation with Jeri Ford of Lucid Motors

Electrification has given rise to new American automotive ventures such as Tesla, Rivian, and Lucid Motors. Aside from the powertrain, these companies are innovating the driving experience through breakthrough performance and by deeply integrating software into vehicle architecture.

These disruptions demonstrate exciting possibilities but raise a challenge: how can companies innovate while upholding customer expectations of quality?

In an episode of the WLEI podcast, LEI sat down with industry veteran and Lucid Motors’ Vice President of Quality Jeri Ford to explore that question. Jeri has over 30 years of experience in the automotive industry, having held leadership roles at Ford and Rivian before joining Lucid.

The conversation explores:

How product development impacts quality downstream in manufacturing and supply chain.
The importance of collaboration between functions to achieve quality objectives.
Balancing speed and quality in bringing new vehicles to market.
Adapting processes for the integration of software and hardware in modern vehicles.
Building alignment and a culture of quality in a startup environment.

Listen to gain these insights and learn about the challenges facing the automotive industry in an era of technological change.

Be among the first to get the latest insights from LEI’s Lean Product and Process Development (LPPD) thought leaders and practitioners. This article was delivered to subscribers of The Design Brief, LEI’s newsletter devoted to improving organizations’ innovation capability. It is the fourth of five in a series on quality entitled “Whatever Happened to Quality First? Rethinking Product Development the Wake of Recalls and Catastrophic Failures.” Click to read the first, second, and third articles.

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Better Thinking Faster: Toyota Problem-Solving Secrets

In the first half of their podcast Better Thinking Faster, Josh Howell, Mark Reich, and Art Smalley discussed solving problems just in time and how the speed of quality problem solving depends on the ...

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Sebastian Fixson and Jim Morgan on Why Human Judgment will be Essential for Product Development in the Age of AI

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Better Thinking Faster: A conversation about solving problems just in time

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Coaching and Co-Learning — Coach as Mirror

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Coaching and Co-Learning — Understanding that Lean Is a Journey

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20 Years Later: How Toyota's Product Development Principles Are Still Core to a Lean Enterprise

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Cutting through the Noise in Tech: Sarah Milstein's Advice for Leaders Who Want to Keep People Focused on Value Creation

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