Whole30: Melissa Urban

Whole30: Melissa Urban

Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar. She was trying to address several health problems, and the results were so extraordinary that she decided to share the diet with others.


What followed was a blog, a series of seminars, a best-selling book and eventually a wide-ranging wellness brand that’s helped millions of people identify the best diet for their own body. But in 2015, Melissa had to rethink everything—even her own name—when she split up with her husband and business partner, Dallas Hartwig. She retained ownership of the business, and today, the “Whole30 Approved” logo appears on a range of brands, from La Croix water to Chipotle salad bowls.


This episode was produced by Chris Maccini with music by Ramtin Arablouei.

Edited by Neva Grant, with research from Katherine Sypher. Our audio engineers were Patrick Murray, Gilly Moon, and Robert Rodriguez.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Radio One: Cathy Hughes

Radio One: Cathy Hughes

As a kid, Cathy Hughes practiced her DJ routine while her siblings banged on the bathroom door. As an adult, she founded Radio One, the country's largest African-American owned broadcasting company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Syys 201631min

Instagram: Kevin Systrom & Mike Krieger

Instagram: Kevin Systrom & Mike Krieger

Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, Instagram became one of the most popular apps in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Syys 201628min

Spanx: Sara Blakely

Spanx: Sara Blakely

At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Syys 201626min

Introducing: How I Built This with Guy Raz

Introducing: How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Syys 20161min

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