#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(641)

#83: Carmine Gallo—How to Talk Like TED

#83: Carmine Gallo—How to Talk Like TED

Communication coach and best-selling author Carmine Gallo shows you how to persuasively sell your ideas and give kick-butt presentations. Plus, don’t forget to check out our bonus video on the power o...

3 Marras 201434min

#82: Sebastian Bailey—Achieve More by Thinking Differently

#82: Sebastian Bailey—Achieve More by Thinking Differently

Join host Ken Coleman for a fascinating conversation with Sebastian Bailey, co-author of Mind Gym. The best-selling author shows you how to transform your personal and professional life by changing th...

20 Loka 201441min

#81: Jay Baer—Why Smart Marketing Is About Help not Hype

#81: Jay Baer—Why Smart Marketing Is About Help not Hype

How do you make your product or service shine in today’s oversaturated, ADD-addled marketplace? Jay Baer, best-selling author of Youtility: Why Smart Marketing Is about Help not Hype, joins our podcas...

6 Loka 201444min

#79: Charles Duhigg—The Power of Habit

#79: Charles Duhigg—The Power of Habit

Why do we do what we do, whether in business or life? Pulitzer Prize-winning reporter Charles Duhigg believes it’s all because of the power of habit. On this week’s EntreLeadership Podcast, he explain...

8 Syys 201444min

#78: Seth Godin—Go Make Something Happen

#78: Seth Godin—Go Make Something Happen

Marketing superstar Seth Godin joins Dave Ramsey and podcast host Ken Coleman to talk about fighting fear, the power of peers and the benefits of royally screwing up. This is a podcast you won’t want ...

25 Elo 201444min

#77: Sally Hogshead—How to Fascinate and Win

#77: Sally Hogshead—How to Fascinate and Win

In a world with an average nine-second attention span, how do you connect with your team, customers and even your family? Best-selling author and world-class branding expert Sally Hogshead says it’s a...

11 Elo 201440min

 #76: Bob Buford and Jim Collins —Why You Need a Mentor

#76: Bob Buford and Jim Collins —Why You Need a Mentor

On this week’s podcast, two of the top leadership minds in the country—Jim Collins and Bob Buford—hang out with host Ken Coleman to talk about their mentor Peter Drucker. They share their personal sto...

28 Heinä 201434min

#75: Simon Sinek—Why Leaders Eat Last

#75: Simon Sinek—Why Leaders Eat Last

How do you create a culture where trust and cooperation are as common as a 10 a.m. coffee break? It’s all about great leadership. And on this episode, we’re discussing the secret to great leadership w...

14 Heinä 201442min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
pomojen-suusta
rss-rahamania
rss-draivi
inderespodi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-myyntikoulu
rss-paasipodi
rahapuhetta
salkunrakentaja-podi
kasvun-kipuja
lakicast
rss-lahtijat
rss-bisnesta-bebeja
rss-asuntosalkku-kasvussa-podcast