Dijana Radunović: AskGamblers DEEP DIVE
NEXT.io Podcast23 Huhti 2024

Dijana Radunović: AskGamblers DEEP DIVE

🎙 NEXT.io Podcast #183 with Dijana Radunović, General Manager, AskGamblers.

In this episode, we celebrate AskGamblers' 18th anniversary joined by Dijana, who shares a detailed exploration, and insights into the foundational story of AskGamblers, the intricacies of its ranking system, and the integrity-driven approach that has guided its affiliate listings. Additionally, we delve into the evolution of affiliate marketing, the role of the community in sustaining success, and the future of SEO in affiliate strategies.

A key highlight of our conversation is the examination of the Annual AskGamblers Casino Complaint Service Report for 2023, which provides an in-depth look at the trends and outcomes of user submissions over the past year.

Read the full article here:

https://www.askgamblers.com/gambling-news/ag-news/annual-askgamblers-casino-complaint-service-report-2023

⏰ Timestamps:

00:00 - Welcome & Introduction

00:52 - Thanks to Our Sponsors

01:26 - Celebrating AskGamblers' 18th Anniversary with Dijana

02:40 - The Story Behind AskGamblers

07:36 - Explaining AskGamblers Ranking System

11:07 - Integrity in iGaming: AskGamblers' Approach to Affiliate Listings

14:45 - Addressing Major Complaints15:54 - AskGamblers Joins Catena Media

20:21 - Steering Through Controversy

27:27 - Different Reasons for Traffic Search

30:00 - Evolution of Affiliate Marketing Over the Years

35:05 - Thriving as a Content Provider in the AI Age

43:29 - The Future Outlook on SEO and Affiliate Marketing

49:00 - The Role of Community in AskGamblers' Success

53:03 - Dijana's Current Priorities and Projects at AskGamblers

55:44 - Where Will AskGamblers Be in Three Years?

💼 About Dijana Radunović

Dijana, in her current role as General Manager of AskGamblers, serves as the central meeting point for all aspects of the AskGamblers brand. With a wealth of industry expertise, commercial background and a strong network, she is fully immersed in the iGaming sector. Dijana's primary motivation lies in collaborating with individuals and spearheading engaging projects. Her pivotal role in the AskGamblers Awards for the seventh consecutive year underscores her unwavering dedication to excellence within the iGaming industry.

🔔 LISTEN / SUBSCRIBE TO THE PODCAST

Apple Podcasts: https://podcasts.apple.com/es/podcast/next-io-podcast/id1515442333?l=en-GB

Spotify: https://open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=492c49f0c9334d0d

🔗 CONNECT WITH NEXT.IO

✩ Website - https://next.io/

✩ Instagram - @next.io

✩ Linkedin - https://www.linkedin.com/company/nextdotio/?viewAsMember=true

Jaksot(468)

Heidi Lofthus #3 - Alexia Frendo, Kindred Group, HR Lead Malta, Netherlands, Belgium, Italy & Austria (Diversity and Training - our story)

Heidi Lofthus #3 - Alexia Frendo, Kindred Group, HR Lead Malta, Netherlands, Belgium, Italy & Austria (Diversity and Training - our story)

Alexia Frendo is an organizational psychologist who has worked in the HR sphere both in Malta and abroad for the past seventeen years. She graduated in psychology from the University of Malta in 2002. In 2005 Alexia completed an academic and practical Masters programme in Work and Organizational Psychology at the University of Rome, La Sapienza. Currently, Alexia is a Lead HR Business Partner within the Kindred Group. She is an accomplished HR professional who works with an international HR Team which enables managers to recruit, train and retain a high performing and motivated workforce. Alexia provides guidance and leadership to senior managers, paying particular attention to retention. She is also responsible for a number of initiatives that contribute to the Culture and Employee Experience, ensuring that Kindred is the Best Place to Work. She has been a member of the Malta Association of Work and Organizational Psychology and an HR Committee Member of the Malta Chamber Foundation for a number of years, since April this year she is also forming a part as a member of the MEA Council.

13 Touko 202143min

Pierre Lindh #55 - Alexandre Tomic, Founder and CEO, Alea (Gambling philosophy, blockchain, purpose)

Pierre Lindh #55 - Alexandre Tomic, Founder and CEO, Alea (Gambling philosophy, blockchain, purpose)

Alexandre Tomic is co-founder of ALEA, the multi-award-winning creator of innovative gaming experiences. Tomic is well-known within our industry, having over ten years of experience in varying aspects ranging from affiliate network owner to casino operator. He and his partner at ALEA, Charles Gross, are familiar friendly faces at many conferences and shows. Their passion for the industry is matched by their drive for innovative products and ideas. Alexandre himself is a Biohacking and VR enthusiast and is committed to promote social responsibility among operators and create awareness about the societal impact of the gambling industry.

12 Touko 20211h 45min

Karolina Pelc #4 - Shelly Suter-Hadad, CEO, Casumo

Karolina Pelc #4 - Shelly Suter-Hadad, CEO, Casumo

Shelly Suter-Hadad has served as the Chief Executive Officer of Casumo since October of 2019 and has overseen the expansion of the company from a single brand to a global gaming group. Previously, Ms. Suter-Hadad served as the Chief Operating Officer and Managing Director as well as Director of Business Development and Head of Marketing Operations during her eleven-year tenure at Mansion Group, between 2008 and 2019. Prior to gaming, she held leadership roles within the telecom, VoIP and satellite television industries, building customer relations and experience functions for global, B2B and B2C clients, including Verizon and Panasonic. Shelly Suter-Hadad has been recognised by the International Gaming Awards (IGA) as “Leader of the Year” in 2017, named one of the “Top 10 Influential Women” by iGaming Business (iGB) in 2018 and featured in the “Hot50” of Gaming Intelligence in 2018. She has been widely commended for her expertise in launching new brands and driving growth through expansion into new markets. She is also a sought-after speaker and panellist at leadership events, including the World Gaming Executive Summit. Ms. Suter-Hadad holds an M.A. in Enterprise Business from Durham University (UK).

5 Touko 202131min

Pierre Lindh #54 - Stefan Kovach, Managing Director, ThinkChangers (The bull case for Blockchain/NFT/Crypto)

Pierre Lindh #54 - Stefan Kovach, Managing Director, ThinkChangers (The bull case for Blockchain/NFT/Crypto)

Stefan is an internet and blockchain veteran. He has worked for internet startups since the late 90s including 15 years in gaming. For the last 3 years, he has been CEO of FunFair Technologies, a decentralised application built on the Ethereum blockchain. He now runs ThinkChangers which specialises in digital and blockchain business consultancy with a particular focus on the NFT, fintech, blockchain, gaming and gambling sectors.

30 Huhti 20211h 23min

Heidi Lofthus #2 - Kelly Kehn, Co-Founder, All-in Diversity Project (Women in the workplace and the myths we still believe)

Heidi Lofthus #2 - Kelly Kehn, Co-Founder, All-in Diversity Project (Women in the workplace and the myths we still believe)

An MBA graduate of NYU’s Stern School of Business, Kelly Kehn has been in iGaming senior management since 2012. She’s led teams and brands through regulatory changes, migrations and rebrands as well as held leadership roles in marketing, operations, management and sales in the US, Canada and the UK. She has extensive experience in digital marketing and management, business and product development, commercial strategy, loyalty and eCommerce strategy. Kelly is deeply passionate about the Betting and iGaming industry and believes her work with All-in Diversity Project will lead to better products, top talent across the workforce, a new inclusive culture for gaming and in turn, a better industry image.

29 Huhti 202155min

Pierre Lindh #53 - Neal Garman, CTO, iSoftBet (Thinking seven years ahead)

Pierre Lindh #53 - Neal Garman, CTO, iSoftBet (Thinking seven years ahead)

Neal Garman was appointed CTO of iSoftBet in June 2020. Neal has transformation and growth experience within Technology businesses, involved in two IPOs. He previously led technology functions in MoneySuperMarket, FinTech [CashPlus], Metropolitan Police, DEFRA, and Helios Towers. Neal is passionate about delivering scalable, ‘next generation’, data-driven technology, where throughput and resilience are critical. A focus on understanding a business's core purpose, growing its people, and creating technology that is considered an asset.

27 Huhti 20211h 14min

Pierre Lindh #52 - Pini Yakuel, Founder & CEO, Optimove (CRM Marketing Revolution)

Pierre Lindh #52 - Pini Yakuel, Founder & CEO, Optimove (CRM Marketing Revolution)

Pini co-founded Optimove, the iGaming industry standard for CRM Marketing, in 2009 and has led the company as its CEO since its inception. Throughout the years, Pini has collaborated with hundreds of iGaming operators, platforms, and consultants to shape the industry’s CRM practices, navigate its challenges, and build a product tailored for it. With two decades of experience in analytics-driven CRM Marketing, business consulting, and sales in the iGaming space, Pini is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. Today, Optimove is used by 1 of 3 EGR Power 50 operators, including Entain, Gamesys Group, Fortuna, Lottoland and others, to increase player retention, loyalty and LTV.

26 Huhti 202155min

Pierre Lindh #50 - Disa Stigh, Co-Founder, Casino By Her (Addiction, imposter syndrome, equality, young leadership)

Pierre Lindh #50 - Disa Stigh, Co-Founder, Casino By Her (Addiction, imposter syndrome, equality, young leadership)

My name is Disa Stigh and I'm one of those Millennials who believe I can change iGaming. The iGaming career really took off after I won iGaming Idol as ''Live Dealer of the year'' a few years ago. After I spent hundreds of hours in the Live studio at Evolution Gaming in Malta, I decided I needed to accelerate and grasp the knowledge of our iGaming industry from all verticals. By taking a big step from being a Live Dealer to Affiliate Manager, I had big shoes to fill and a new world to comprehend. Since networking and standing out in the crowd has been key for me during all these years in iGaming, I've been able to grow in a natural way from Live Dealer to CCO and Co-founder of Casino By Her. Panel discussions, speaking at conferences and gaining knowledge from well-experienced and innovative fellow industry colleagues, have been giving me the great comfort I need to trust my own ability through my career and personal life.

13 Huhti 20211h 20min

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