A Billionaire’s Quest to Save a Trillion Trees Is Falling Short
Big Take3 Touko 2024

A Billionaire’s Quest to Save a Trillion Trees Is Falling Short

Since 2020, Salesforce CEO and co-founder Marc Benioff has been on a mission to plant and preserve one trillion trees. The idea behind his initiative, 1t.org, is simple: A tree is good at taking carbon dioxide out of the environment. And more trees mean more greenhouse gas removal.

Four years, millions of dollars, and dozens of pledges from non-profits, NGOs, national governments, and private companies later – how close is Benioff to one trillion trees? Today, host Sarah Holder talks to Bloomberg wealth reporter Sophie Alexander about why a billionaire decided to go all in on reforestation, why the private sector followed, and why the initiative is lagging behind.

Read more: A Billionaire Wanted to Save 1 Trillion Trees by 2030. It’s Not Going Great.

See omnystudio.com/listener for privacy information.

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Young Kids Love TikTok–and That’s a Serious Problem

Young Kids Love TikTok–and That’s a Serious Problem

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30 Marras 202239min

China Sets Up Shop Right Next Door to the US

China Sets Up Shop Right Next Door to the US

As China seeks to grow its economy and increase its global influence, it’s lending billions of dollars to help governments around the world fund big, expensive projects that otherwise would be out of ...

29 Marras 202227min

Be Honest– Do You Like Your Boss?

Be Honest– Do You Like Your Boss?

A good boss can make the difference between a job you love and one you can’t stand. Workers are more willing to suffer bad bosses when the job market is tight. But when they have choices–like now in t...

28 Marras 202227min

Just How ‘Green’ Are Green Bonds?

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Green bonds are surging in popularity across the globe, as companies and governments want to show they’re investing in environmentally friendly projects–and people want to feel good about where they’r...

23 Marras 202226min

Inside A Culture Clash At Apple

Inside A Culture Clash At Apple

A growing number of workers at Apple Stores across the US believe the company they once loved to work for is changing–and they’re not happy about it. They say the famously low-key, no-pressure showcas...

22 Marras 202228min

You Might Think Twice Before Buying Those New Jeans

You Might Think Twice Before Buying Those New Jeans

Shein is one of the biggest fast-fashion brands in the world. Young women and girls film their “Shein hauls” for TikTok — showing off piles of trendy, cheap clothes they bought from the Chinese compan...

21 Marras 202223min

The Tiny Nation Suddenly Swimming In Oil

The Tiny Nation Suddenly Swimming In Oil

What happens when a small country all of a sudden strikes it fantastically rich? The South American country of Guyana, is finding out in a big way. A nation of just 800,000 people, its economy centere...

18 Marras 202224min

Virtually Reviving Ukraine’s Bombed Buildings

Virtually Reviving Ukraine’s Bombed Buildings

Russia’s military has targeted libraries and museums across Ukraine that housed irreplaceable books and documents and works of art.  Now, with the help of advanced digital modeling and other technolog...

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