99% Invisible7 Touko 2024

It's Howdy Doody Time!

The Howdy Doody Show is one of those pieces of 1950s ephemera that has come to symbolize mid-century American childhood. For over a decade, every weeknight at 5pm, kids all across the country would sit down in front of their parents’ tiny televisions and take in the wild west adventures of Buffalo Bob and his puppet sidekick Howdy Doody.

The show was disproportionately important in the history of television. It was the first television program to reach 1,000 episodes, one of the first shows to broadcast in color, and it pioneered new ways of marketing products to children. But in the early days of the medium, especially when Howdy Doody first started, the world of television was strange. In many ways, the story of Howdy Doody is the story of the weird, wild-west days of early TV. A story in which programmers, advertisers, artists and money men were inventing everything as they went along. Starting with what to put on television in the first place.

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