Increase Your "E-A-T": Expertise, Authority, Trustworthiness

Increase Your "E-A-T": Expertise, Authority, Trustworthiness

In this episode, Chris and Michael break down the acronym "E-A-T" (expertise, authority, and trustworthiness), digging deeper into what these three terms mean and how companies can leverage each one to increase customer trust and loyalty and improve their overall SEO.

In this episode, we cover:


What do expertise, authority, and trustworthiness mean in terms of Google's ranking algorithms and SEO?


How can brands achieve stronger web authority and customer trust?
What types of content contribute toward achieving E-A-T?
The importance of understanding customers' "pain points" or specific needs in building customer trust and loyalty and exhibiting expertise/authority.
The importance of conducting keyword research and/or teaming up with a local SEO expert to help.
The importance of creating a wide variety of content, both broad and specialized.
Why do in-house pictures (as opposed to stock photos) make a difference?
The power of testimonials and online reviews, both onsite and offsite.

For more information on the tools and resources mentioned in this episode, please visit:
SearchPrimer: https://www.searchprimer.com/

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