514: He Made $2.8M Getting People High | Nick Shackelford

514: He Made $2.8M Getting People High | Nick Shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary. In this episode, you’ll learn: Why Shackelford started over with a THC beverage product How BRĒZ earned $2.8M in sales in the first 10 months Why BRĒZ came at the highest price point in the market Why did they target soccer moms trying to get a buzz About Shackelford’s sympathy for his advertising clients Competing against the massive alcohol market How Shackelford structures his ad campaigns The grey area around THC product advertising Why they spend $25K on ad per day And much more CBD and THC product advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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77: How to Own Your Story & Level Up Your Life with Steve Kamb

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76: 8 Million Users, $233m Valuation & Rockstar Investors all in 2 Years? The Canva Story with Melanie Perkins

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Finding the right startup idea is difficult even for lifelong entrepreneurs. But when it comes down to it, the best approach is to take a long hard look at what you're passionate about and try to figu...

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75: How to Build & Grow A Successful Blog for Your Startup with Yaro Starak

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For some, being an entrepreneur is the only life to live, and it means essentially not having a job. For others, working for yourself, always hustling and without a dependable paycheck, sounds insane....

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74: Building one of the Largest Adventure Travel Companies in the World with Darrell Wade from Intrepid Travel

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Anyone can have a great idea, any entrepreneur can get lucky and make it big, but it takes something really special to turn your startup into something that lasts. For the past 27 years that's exactly...

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73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

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There is a quintessential moment that every entrepreneur will face at some point in his or her life. It doesn’t matter what kind of business you’re running, or what kind of niche you’re in, there's a ...

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72: Internet Marketing Mastery with Los Silva

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Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world. After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-do...

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71: Mastering Social Media & Evangelism with Guy Kawasaki

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During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreem...

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70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

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There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneur...

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