498: WORK - Don Miller, how story is the key to your biz success

498: WORK - Don Miller, how story is the key to your biz success

Here is my testimony to Don Miller; of books written in the last decade, I have heard more testimony of actual life change as a result of people reading Don’s book, ‘A Million Miles In A Thousand Years’, than any other book. Period. I have purchased three cases of the book and given them away. I attended Don’s Storyline conferences, as have much of my family and friends. Now Don has brought his expertise and insight on story to the business world with unprecedented acclaim. If you want a successful business and life, what you will hear in the following interview and in Don’s just released book, ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen’, is a must read. Why? It flips our perspective of how to promote what we have to offer to the public. It’s not about your product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can and must apply it to our offerings in this format - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” When you listen in, I predict two things - 1) you will realize you are violating some of these principles, and 2) you will have an aha moment you can take action on right away. You can connect with Don at storybrand.com. Thanks to EZ Metrics ezmetrics.info, Concur concur.com/ziglar and Smartbizloans dot com, promo code ZIGLAR for supporting this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Counting The Mental Costs Of Our Possessions w/ Minimalist Evangelist Joshua Becker

Counting The Mental Costs Of Our Possessions w/ Minimalist Evangelist Joshua Becker

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6 Helmi 1h 32min

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The Raw Transformation From Feeling & Experiencing Life Deeply w/ Spiritual Director Steve W Smith

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Self Worth - If He Can Find It So Can All Of Us w/ Peter Mutabazi

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30 Tammi 1h 13min

Who You Are Aside From What You Do & What You Produce w/ Wellbeing Expert Jen Fisher

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26 Tammi 1h 9min

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We are a world that devours stories. Most people tune in every night to be taken in by the stories others are living or they have created, and the vast majority of these stories are centered about a g...

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