880: Marketing Or Sales - What You Need Most

880: Marketing Or Sales - What You Need Most

“For your business, do you need increased marketing exposure to attract more prospects or better sales conversion with the prospects you are already attracting?” This is the question I posed to our Ziglar audience. People responded with needs for one or the other or both of course, but the discussion Tom Ziglar and I brought up was sequentially we need to ensure our sales conversion is up to par before we adequately market. But then we do go into some key principles for marketing to your specific demographic and giving more focus to qualified prospects who are relevant to buy over just generating big numbers of lame prospects you must filter through. You’ll hear some good counsel on finding the prospects most suited to you Learn more about your ad choices. Visit megaphone.fm/adchoices

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Redefining Hope & Why It Is The Greatest Predictor of Your Well-Being w/ Psychologist Julia Garcia

Redefining Hope & Why It Is The Greatest Predictor of Your Well-Being w/ Psychologist Julia Garcia

I think we’ve gotten to the point of defining hope as the expectation of something good happening in the future. But I’ve not found many, if any, people who I’d refer to as hopeful, who didn’t exude h...

30 Maalis 1h 13min

Discovering A More Authentic Self When We Can’t Discount The Influence of Our Upbringing w/ Renowned Marriage & Family Therapist Vienna Pharaon

Discovering A More Authentic Self When We Can’t Discount The Influence of Our Upbringing w/ Renowned Marriage & Family Therapist Vienna Pharaon

I have never wanted to give much credit to genetics or my upbringing. I wanted to feel, and really did, like I’m my own person. Until sometime in my 40s when I realized I kept repeating some patterns ...

27 Maalis 1h 15min

How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

Cultural testimony is that while we are in more contact with people than ever, but we are also feeling more isolated, disconnected, and lonely than ever. That’s not a broad brush opinion but I continu...

23 Maalis 1h 10min

How To Recover When Things Can’t Ever Be The Same w/ Mental Health Celebrity Neeta Bhushan

How To Recover When Things Can’t Ever Be The Same w/ Mental Health Celebrity Neeta Bhushan

I recorded this episode three years ago. Before I’d experienced the greatest traumas of my life. I make different meaning from the message now. The idea of recovering from a trauma or tragedy is diffe...

20 Maalis 58min

How To Design A Meaningful Life w/ Stanford Prof Bill Burnett

How To Design A Meaningful Life w/ Stanford Prof Bill Burnett

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is…to actually feel the rapture of being alive.” This is ...

16 Maalis 1h 3min

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

I seldom give focus to money in this podcast, and this episode has nothing to do with making more or managing your money. It’s on how we make meaning of money, which may dictate more about your money ...

13 Maalis 56min

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

I think the cultural perspective on optimism has decreased, even to the point of it being naive. It seems in vogue to be pessimistic and even cynical. The definition of optimism is, hopefulness and co...

9 Maalis 1h 10min

The Brain Science of Perception w/ Biz Mentor Michael Hyatt

The Brain Science of Perception w/ Biz Mentor Michael Hyatt

I give much devotion to how we perceive reality, our emotions, and our identity. I find it is now what we perceive, but how we perceive that makes the difference in our life satisfaction. In this epis...

7 Maalis 1h 18min

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