[154] How to Use and Sell Microsoft CoPilot for MSP Growth

[154] How to Use and Sell Microsoft CoPilot for MSP Growth

In this episode, Richard Tubb speaks to Eric Östlund-Folkeryd, the go-to market lead for Microsoft AI at Pax8 EMEA. He’s the business lead for Microsoft CoPilot and other AI tools.

Eric worked in commercial AI and SaaS roles at multiple organisations, which makes him the ideal person to help MSPs make the most of the latest tools.

He shares his journey in the sector and how he joined Pax8. Richard asks Eric to describe the opportunity for managed service providers with AI and to explain what Microsoft CoPilot is. They also look at challenges with integrating these tools.

Eric tells Richard why MSPs should treat themselves like a client and try out AI tools internally first. They also dig into the tools Pax8 have and why they introduced CoPilot Coffee sessions.

Eric also shares how he uses AI tools in his everyday life and what’s surprised him about Microsoft CoPilot. He’s also honest about why AI isn’t a magic wand. Plus, he talks certifications, new features and success stories.

Mentioned in This Episode


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[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potent...

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[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

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18 Touko 20251h 32min

Travelogue: SuperOps SuperSummit 2025

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7 Touko 202529min

[179] Risk and the ROC Solution: What to Know for Growth

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In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt...

13 Huhti 202546min

[Travelogue] UpLift Live 2025

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Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely o...

2 Huhti 202528min

[178] How to Become a Key Person of Influence

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In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and...

30 Maalis 20251h 6min

[177] Building A Strong MSP Community at IT Nation Connect

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In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT N...

23 Maalis 202548min

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

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In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on st...

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