Apple is a Camera Company Now (Again)
The PetaPixel Photography Podcast8 Touko 2024

Apple is a Camera Company Now (Again)

Thanks to OM System for sponsoring the PetaPixel Podcast! Right now, OM SYSTEM is offering one of their best spring deals yet. You can get the sleek and versatile E-M10 Mark IV camera body, and guess what? They’re throwing in a free M.Zuiko 14-42mm II R lens. That’s right, free! Visit OM SYSTEM’s website at explore.omsystem.com/petapixel and check out the E-M10 Mark IV bundle!

--

Before yesterday, the QuickTake 100 was the last time Apple built the hardware and complete, full-fledged software for an image capture device. Even though the iPhone has been equipped with a camera from the beginning, Apple has relied on third-party developers to make its camera hardware actually useable for anything other than quick snaps. The company dabbled in camera development but shied away from jumping all the way into the pool.

But with Final Cut Camera, Apple signaled very loudly that it is shifting its perspective: it's now making the software required to take full advantage of its capture hardware. There really is no other definition of a camera company than that.

We use Riverside to record The PetaPixel Podcast in our online recording studio.

We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe. In This Episode:

Jaksot(129)

Severance's Jessica Lee Gagné on Cinematography, Directing, and More!

Severance's Jessica Lee Gagné on Cinematography, Directing, and More!

The X5 is the latest flagship camera from Insta360. With full 360° 8K30fps capture, enhanced low-light performance, and a 185-minute battery life, X5 is designed for all-day, all-night, all-angle shoo...

23 Huhti 20251h 35min

The Coolest Camera Gear from the Year's Biggest Video Show!

The Coolest Camera Gear from the Year's Biggest Video Show!

Need incredible music and sound effects? Use what PetaPixel uses: Audiio! You can get 70% off your first year of Audiio Pro (just $59 for unlimited music & SFX downloads) when using our exclusive part...

9 Huhti 20251h 11min

Does Any Competitor Beat the Nikon Z5 II Right Now?

Does Any Competitor Beat the Nikon Z5 II Right Now?

With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too...

3 Huhti 20251h 34min

The Very Good Smartphone Cameras We Didn't Talk About (Feat. Ted Kritsonis)

The Very Good Smartphone Cameras We Didn't Talk About (Feat. Ted Kritsonis)

This week on The PetaPixel Podcast, Chris Niccolls, Jordan Drake, and I are joined by PetaPixel's mobile and computing contributing writer Ted Kritsonis to talk about the very good smartphone camera s...

26 Maalis 20251h 34min

GFX100RF Design Philosophy with Fujifilm's Justin Stailey

GFX100RF Design Philosophy with Fujifilm's Justin Stailey

With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too...

21 Maalis 20251h 31min

Is Chris Wrong About the Sigma BF? Feat. David Imel

Is Chris Wrong About the Sigma BF? Feat. David Imel

With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too...

12 Maalis 20251h 31min

Did Panasonic Finally Support Photographers? Feat. Micro Four Nerds

Did Panasonic Finally Support Photographers? Feat. Micro Four Nerds

Do you ever get tired of manually organizing, searching for, tagging, and culling your images? We do, too - and that’s where Excire can help!Excire’s photo-management software harnesses AI to make ted...

5 Maalis 20251h 36min

Sigma's CEO Talks BF, Foveon, and More

Sigma's CEO Talks BF, Foveon, and More

The innovative Haukland Parka Pro 7-in-1 jacket consists of three jacket layers that can be worn in seven different ways, offering great versatility and comfort in changing and harsh weather condition...

26 Helmi 20251h 10min