133: The Five Elements of Your Personal Brand, with Heather Backstrom
Coaching for Leaders24 Maalis 2014

133: The Five Elements of Your Personal Brand, with Heather Backstrom

Heather Backstrom: Executive Coach

What is a personal brand?

  • Personal brand is who a person is from the inside out.
  • It’s not about external looks – that is personal image (also important, but different).

1. Values

  • Knowing our values can provide clarity on the kind of work and work environment we choose.
  • To help get clarity on your values, you may wish to utilize Dave’s values exercise at this link.
  • Consider experiences in your life that really brought you joy – what values show up?
  • For more on values, check out Coaching for Leaders episode 20.

2. Vision

  • It’s about where you are now and where you wish to go.
  • Create a target for yourself by defining it visually or in writing.
  • “You can’t hit a target you don’t even have.” -Zig Ziglar
  • For a journaling app, check out Day One.
  • For more on vision, check out Coaching for Leaders episode 22.

3. Purpose

  • Vision is where your head is and purpose is how you get there.
  • Vision is the future and purpose is what’s happening in the present.
  • Dave spoke about being a “curator of wisdom about people.”
  • Without purpose, we tend to get caught up in other people’s lives and lose our own way.

4. Authenticity

  • Personal brand is about bringing out the best of who you are.
  • Borrow wisdom from others, but make it your own.

5. Perception

  • We define our world and other people by our perceptions.
  • The language we use can change how people perceive us.
  • Heather and Dave both mentioned that they struggled most with this element.

What action will you take enhance one of these five elements of your personal brand?

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