Coaching for Leaders13 Loka 2014

162: Three Keys to Effective Business Alliances, with Aaron Kent

Aaron Kent: Dale Carnegie

Aaron was last on the show on episode #35: You Don’t Have to Be a Trainer to Know How to Hire One.

Find Industry Overlap

In the same world as you, but not in a competitive place with you
Each party brings insight and resources that wouldn’t be available to the other
Focus on what you are best in the world at, and form alliances in other areas
Aaron mentioned the book Good to Great by Jim Collins*

Clear and Immediate Financial Value Overlap

Identify where a win-win outcome can be that benefits both parties
This doesn’t necessarily mean a dollar for dollar match
Be sure it’s measurable
Aaron mentioned How To Win Friends and Influence People by Dale Carnegie*
Dave mentioned How To Stop Worrying and Start Living by Dale Carnegie*
Dave mentioned The Quick and Easy Way To Effective Speaking by Dale Carnegie*

Committing Resources to the Relationship and Sustaining it Over Time

It’s easy for an alliance to lose importance when it’s not with a paying customer
Think of an alliance partner like you would a paying client
Dedicate a person or resource directly to the alliance

Special Note

The Carnegie Coach podcast mentioned in this episode was started in 2014 and ran for almost 200 episodes until it ended in 2016. Business changes at Dale Carnegie and my own departure from the organization resulted in the show sunsetting after two years.

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