Coaching for Leaders13 Kesä 2020

474: Lead Best by Being You, with Elena Kornoff

Elena Kornoff: Surf City Still Works

Elena Kornoff is a founder partner of Surf City Still Works, an independent craft distillery dedicated to supporting talented artists and sharing the spirit of California. She’s been a listener of the show the past few years and now a member of the Coaching for Leaders Academy.

In this conversation, Elena and I discuss the massive disruption that COVID-19 made to their business and how her team responded with flexibility in a time of change. We also explore how to be a leader and still be yourself, despite our common perception of leadership. Plus, the invitation from Elena to ask for help when you need it.

Key Points

Surf City Still Works is an independent craft distillery founded in 2017 to support talented artists and share the spirit of California.
Past failures are an important teacher in how to pivot quickly.
Successful leaders may show up as inspiring and charismatic — and they also are supportive and quiet. Research shows that both styles can lead well.
When you need help, ask for it. There are people in your network you are able and willing, but they need to know.

Resources Mentioned

Surf City Still Works
For sales outside the State of California, email Elena and her team at tastingroom@surfcitystillworks.com
Coaching for Leaders Academy

Related Episodes

The Value of Pivoting for Growth, with Beth Garrison (episode 351)
Permission to Be Yourself, with Bar Schwartz (episode 414)
Leadership Through Massive Change, with Elizabeth Lilla (episode 463)
Embrace a Just Cause, with Simon Sinek (episode 473)

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