The Marketing Book Podcast29 Touko 2020

281 Can You Hear Me? by Nick Morgan

"Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan

Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood.

How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world—lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment—and shows how to overcome them as we shift to working remotely more and more.

Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that we need to learn is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more.

Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/can-you-hear-me-nick-morgan

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(579)

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The up...

23 Elo 20241h 3min

501 Unsticking Deals by James Muir

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. D...

16 Elo 20241h 20min

500 The Power of Instinct by Leslie Zane

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventiona...

9 Elo 20241h 4min

499 The Consumer Behaviour Book by Tas Tasgal

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-d...

2 Elo 20241h 9min

498 Buyer Personas by Jim Kraus

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding yo...

26 Heinä 20241h 7min

497 The Smart Advertising Book by Dan White

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To su...

19 Heinä 20241h 22min

496 Chaotic Change by Nicholas Webb

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers naviga...

12 Heinä 20241h 18min

495 Brand Naming by Rob Meyerson

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have...

5 Heinä 20241h 6min