315 The Ministry of Common Sense by Martin Lindstrom
The Marketing Book Podcast22 Tammi 2021

315 The Ministry of Common Sense by Martin Lindstrom

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom

A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office

You try to reserve a conference room for a crucial client meeting via your company's new-and-improved computer service, only to find that every conference room is booked–seemingly forever.

Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out.

You then sit through an endless PowerPoint presentation that everyone claims they've read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back?

Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most.

A must-read for today's executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ministry-common-sense-martin-lindstrom

Jaksot(579)

026 Marketing Above the Noise by Linda Popky

026 Marketing Above the Noise by Linda Popky

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

10 Heinä 201531min

025 Seducing Strangers by Josh Weltman

025 Seducing Strangers by Josh Weltman

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

3 Heinä 201531min

024 The Zen of Social Media Marketing by Shama Hyder

024 The Zen of Social Media Marketing by Shama Hyder

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

26 Kesä 201526min

023 The Marketer's Guide to SlideShare by Todd Wheatland

023 The Marketer's Guide to SlideShare by Todd Wheatland

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

19 Kesä 201530min

022 How to Be a Power Connector by Judy Robinett

022 How to Be a Power Connector by Judy Robinett

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

12 Kesä 201523min

021 The Automatic Customer by John Warrillow

021 The Automatic Customer by John Warrillow

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

5 Kesä 201525min

020 The Marketing Performance Blueprint by Paul Roetzer

020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

29 Touko 201528min

019 Audience by Jeffrey K. Rohrs

019 Audience by Jeffrey K. Rohrs

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

22 Touko 201538min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
rss-lahtijat
ostan-asuntoja-podcast
lakicast
rahapuhetta
hyva-paha-johtaminen
rss-rikasta-elamaa
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
syo-nuku-saasta
pomojen-suusta
rss-kaupan-tila
rss-palvelumuotoilun-kasvutarinoita
rss-paasipodi
rss-ainin-sekatoimisto