325 Sustainable Marketing by Michelle Carvill

325 Sustainable Marketing by Michelle Carvill

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.

Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.

This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization.

A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sustainable-marketing-michelle-carvill

Jaksot(579)

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

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033 The Sales Acceleration Formula by Mark Roberge

033 The Sales Acceleration Formula by Mark Roberge

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

28 Elo 201529min

032 Hacking Sales by Max Altschuler

032 Hacking Sales by Max Altschuler

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

21 Elo 201532min

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

14 Elo 201536min

030 Fizz by Ted Wright

030 Fizz by Ted Wright

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

7 Elo 201530min

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015

31 Heinä 201527min

028 Welcome to the Funnel by Jason Miller

028 Welcome to the Funnel by Jason Miller

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

24 Heinä 201531min

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

17 Heinä 201526min

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