326 Binge Marketing by Carlijn Postma

326 Binge Marketing by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

Jaksot(579)

042 Spin Sucks by Gini Dietrich

042 Spin Sucks by Gini Dietrich

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich Recorded 9/15/2015

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041 The Invisible Sale by Tom Martin

041 The Invisible Sale by Tom Martin

"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin

23 Loka 201535min

040 The Content Revolution by Mark Masters

040 The Content Revolution by Mark Masters

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

16 Loka 201528min

039 Shareology by Bryan Kramer

039 Shareology by Bryan Kramer

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer Recorded 8/12/2015

9 Loka 201532min

038 Speaking Up without Freaking Out by Matt Abrahams

038 Speaking Up without Freaking Out by Matt Abrahams

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

2 Loka 201529min

037 Optimize by Lee Odden

037 Optimize by Lee Odden

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

25 Syys 201527min

036 The Passion Conversation by Geno Church

036 The Passion Conversation by Geno Church

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015

18 Syys 201537min

035 Content Inc. by Joe Pulizzi

035 Content Inc. by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015

11 Syys 201544min

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