326 Binge Marketing by Carlijn Postma

326 Binge Marketing by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

Jaksot(579)

018 The Membership Economy by Robbie Kellman Baxter

018 The Membership Economy by Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter https://www.salesartillery.com/marketing-book-podcast/the-membership-economy-robbie-kellman-baxter

15 Touko 201525min

017 The Content Code by Mark Schaefer

017 The Content Code by Mark Schaefer

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer

8 Touko 201533min

016 Hooked by Nir Eyal

016 Hooked by Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.salesartillery.com/marketing-book-podcast/hooked-nir-eyal

1 Touko 201526min

015 Stand Out by Dorie Clark

015 Stand Out by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/stand-out-dorie-clark

24 Huhti 201524min

014 The Professional Marketer by Tim Matthews

014 The Professional Marketer by Tim Matthews

The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews https://www.salesartillery.com/marketing-book-podcast/the-professional-marketer-tim-matthews

17 Huhti 201527min

013 Digital Relevance by Ardath Albee

013 Digital Relevance by Ardath Albee

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

10 Huhti 201530min

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-experiences-7th-era-marketing-robert-rose

3 Huhti 201529min

011 The Mobile Commerce Revolution by Tom Webster

011 The Mobile Commerce Revolution by Tom Webster

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