336 Teenage Wastebrand by Evelyn Starr

336 Teenage Wastebrand by Evelyn Starr

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It's hard to know if you're doing well.

When your numbers climb, they signal success to you. But then they level off. And refuse to budge.

Your brand's hit its awkward adolescent stage.

Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.

In this groundbreaking book, you'll discover:

  • The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO.
  • Specific questions to help you diagnose the symptom hindering your brand.
  • How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger.
  • What business owners like you have done to course-correct their brands and what worked best.
  • Step-by-step guides to help you exit that stage ready to scale.

Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.

If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr

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010 Buyer Personas by Adele Revella

010 Buyer Personas by Adele Revella

Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-buyer-personas-adele-revella

20 Maalis 201524min

009 Ctrl Alt Delete by Mitch Joel

009 Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-cntl-alt-delete-mitch-joel

13 Maalis 201527min

008 Evergreen by Noah Fleming

008 Evergreen by Noah Fleming

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-evergreen-noah-fleming

6 Maalis 201532min

007 Reinventing You by Dorie Clark

007 Reinventing You by Dorie Clark

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-reinventing-you-dorie-clark

27 Helmi 201524min

006 The Art of Social Media by Guy Kawasaki

006 The Art of Social Media by Guy Kawasaki

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

20 Helmi 201531min

005 Everybody Writes by Ann Handley

005 Everybody Writes by Ann Handley

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-everybody-writes-ann-handley

13 Helmi 201525min

004 Social Media Explained by Mark Schaefer

004 Social Media Explained by Mark Schaefer

Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/marketing-book-podcast-social-media-explained-mark-schaefer

6 Helmi 201527min

003 Epic Content Marketing by Joe Pulizzi

003 Epic Content Marketing by Joe Pulizzi

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

30 Tammi 201536min

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