The Marketing Book Podcast30 Syys 2022

403 The Sales MBA by Douglas Cole

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

About the Book:

Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy.

Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill.

But most sales books tend to be narrow and prescriptive.

They focus only on tactics and tools rather than principles and mindset that can redefine your approach.

This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect.

Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide.

Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.

About the Author:

Douglas Cole is a sales leader at LinkedIn and adviser with startup accelerators in Canada and the United States, and a part-time university lecturer at the Rotman School of Management and the Schulich Executive Education Center in Toronto.

Over more than 20 years in consulting and sales, he has sold tens of millions of dollars and software-as-a-service and advisory work.

He holds an MBA from the Wharton School, a Master's degree in International Studies from the Lauder Institute at the University of Pennsylvania, a Master's degree in English Literature, and a Bachelor's degree in Political Science and English Literature, all from the University of Toronto.

And, interesting fact – He is a big fan of the Hello Kitty brand!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sales-mba-douglas-cole

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