454 The Marketing Leader's Code by Gareth Helm
The Marketing Book Podcast22 Syys 2023

454 The Marketing Leader's Code by Gareth Helm

The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm

About the Book:

The Marketing Leader's CODE is a leadership book for marketing leaders, written by marketing leaders.

Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful.

This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies, and a toolkit of tactics to build capability.

About the Author:

Gareth Helm has over 30 years experience in marketing businesses all around the world, with half of this time working in the Leadership Team.

Starting out as a graduate trainee with Unilever in the Middle East, he went on to be the marketing leader or advisor on a wide variety of brands in different stages of their life cycle. From new start-ups to some of the world's largest and favorite brands including McDonald's and Mars.

Gareth was recognized as one of the top 100 most effective marketers in 2021 by Marketing Week and is a Fellow of The Marketing Academy, a community of over 200 senior marketing leaders globally.

And, interesting fact - midway through Gareth's marketing career he found out he was dyslexic!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-leaders-code-gareth-helm

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