How Smart Positioning Can Make Your Marketing 10x Better

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.

He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.

Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.

Topics covered:

• Main symptoms of bad positioning
• Specific techniques to test the market and research a specialty
• Benefits of good positioning and resources for digital marketers
• Philip’s experience and journey from working in an agency to consulting

Resources mentioned:

• The Positioning Manual for Technical Firms
• Clutch.co
• No: The Only Negotiating System You Need for Work and Home by Jim Camp
• Seth Godin’s Blog
• Positioning Crash Course by Philip Morgan
• Philip Morgan Consulting
• 13 Positioning Principles From Hungry Hungry Hippos

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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