4 Vital Things To Do Before Marketing Your New Startup

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.

Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.

Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.

Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.

Topics covered:

• The importance of marketing foundations
• Growth hacking pitfalls
• Customer development work
• Resources to identify ideal customers
• Creating your first value proposition
• Filling success gaps
• Nichole’s recommended reading

Resources mentioned:

• How to Validate Your Business Idea in 3 Steps (The Right Way)
• NicholeElizabethDeMere.com
• Ideal Customer Profile Framework by Lincoln Murphy
• Strategyzer’s Value Proposition Design
• Useful Value Proposition Examples (and How to Create a Good One) by ConversionXL
• Women in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana Madhavan
• Recommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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