How to Blow Shit up and Make a Difference
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast6 Helmi 2018

How to Blow Shit up and Make a Difference

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.

In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.

If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.

Listen in to learn how to “blue-sky” your dreams and take your work to the next level.

Topics covered:

  • The state of modern advertising
  • “Blue-sky” marketing exercises and changing your mindset
  • Humanizing big data and the importance of diversity
  • Rebalancing the power equation
  • How to productize your business
  • Thinking of your audience as your team
  • Identifying your values and finding your default throwaway descriptor

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


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