How to Create 100% Accurate and Detailed Buyer Persona
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast20 Helmi 2018

How to Create 100% Accurate and Detailed Buyer Persona

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to create 100% accurate and detailed buyer persona.

My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.

‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.

Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.

Topics covered:

  • Why big data isn’t enough to understand people
  • Step-by-step customer research methods
  • How to effectively interview buyers
  • The 5 Rings of Buying Insight
  • Creating a buyer persona

Resources mentioned


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Jaksot(309)

Marketing for Developers: How to Build Software People Want

Marketing for Developers: How to Build Software People Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Elo 201756min

How Smart Positioning Can Make Your Marketing 10x Better

How Smart Positioning Can Make Your Marketing 10x Better

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

25 Heinä 20171h

Seth Godin's Marketing Secrets to Launching a New Business

Seth Godin's Marketing Secrets to Launching a New Business

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Heinä 201755min

How Long-Term Marketing Can Help You Generate More Profits

How Long-Term Marketing Can Help You Generate More Profits

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

11 Heinä 20171h 8min

Why Marketing Storytelling Matters Now More Than Ever

Why Marketing Storytelling Matters Now More Than Ever

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

4 Heinä 201759min

Why Weak Marketing Foundations Are Killing Your Business

Why Weak Marketing Foundations Are Killing Your Business

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Kesä 20171h 3min

Lean Marketing Principles to Become an Unstoppable Marketer

Lean Marketing Principles to Become an Unstoppable Marketer

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Kesä 201758min

How To Solve People's Most Painful Problems With Content

How To Solve People's Most Painful Problems With Content

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Kesä 201754min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-lahtijat
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
lakicast
rss-porssipuhetta
asuntoasiaa-paivakirjat
rss-set-for-life-sijoita-ja-vaurastu
rss-viisas-raha-podi
rss-vaikuttavan-opettajan-vierella