How to Validate Your Business Idea in 3 Steps (The Right Way) with Josh Pigford at Baremetics

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How to validate your business idea, the right way.

Marketers have become obsessed with conversion optimization over the last few years.

We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?

We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.

Topics covered:

• The unexpected reason why most new businesses won't become scalable
• How to quickly generate a compelling business idea that attracts an audience
• Why you shouldn't always listen to your customer feedback
• What holds back aspiring entrepreneurs from achieving their goal
• Where to find your target market in any industry
• Why waiting list landing pages aren't the best validation for your product
• The popular tactic that is ruining your sales email campaign
• Why we should stop optimizing for conversion rates
• What the most human marketing strategy is today
• And more...

Resources mentioned:

• Baremetrics
• Buffer
• InVision
• Webflow
• Marvel
• Stripe
• Hotjar
• Growth Hacking is Manipulation
• Tree House
• Data Camp
• Josh Pigford on Twitter: @shpigford
• josh@baremetrics.com

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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