Brand Positioning 101: How to Tell a Memorable Story
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast7 Elo 2018

Brand Positioning 101: How to Tell a Memorable Story

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How can your brand stand out in an oversaturated market today?

If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.

In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.

Topics covered:

  • How social media has transformed the concept of branding
  • Why companies must know what values they stand for today
  • Finding out what your customers care about (and how they communicate)
  • The difference between your existing customers vs. leads you want to attract
  • How to tell a story about your brand that delivers value
  • What three key story concepts your brand can tell
  • Why marketers should focus on empathy for their customers


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Jaksot(309)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Maalis 202456min

The BS-Free Guide to Building Communities That Last More Than 3 Months

The BS-Free Guide to Building Communities That Last More Than 3 Months

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Maalis 202457min

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Maalis 202454min

How to Find Undiscovered (Yet Profitable) Niches

How to Find Undiscovered (Yet Profitable) Niches

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Maalis 202454min

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Helmi 202458min

How to Grow an Audience When No One Seems to Listen

How to Grow an Audience When No One Seems to Listen

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Helmi 202453min

How To Have the B*lls To Do What You REALLY Want

How To Have the B*lls To Do What You REALLY Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Helmi 202455min

How to Build an UNIGNORABLE Personal Brand

How to Build an UNIGNORABLE Personal Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Helmi 202446min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rahapuhetta
hyva-paha-johtaminen
rss-karon-grilli
oppimisen-psykologia
sijoituspodi
lakicast
rss-bisnesta-bebeja
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-porssipodi