[REPLAY] Seth Godin's Marketing Secrets

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.

Topics covered:

• What we can learn from the mistakes that Ron Johnson made
• Don’t use your own worldview in marketing as it will be very different from someone else's worldview
• Acting as a customer to understand how and why people buy
• Why you should test changes in small areas before making big company-wide changes
• Applying the same strategy of watching people in stores to how people behave when they shop online
• Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results
• What you can do to truly understand your audience and build empathy
• Try to imagine what it's like to be the person you seek to serve

Resources mentioned:

• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• This Is Marketing by Seth Godin
• The Marketing Seminar
• altMBA
• The Mystery Show
• Zig Ziglar on YouTube
• Bandwidth by Eliot Peper
• How to Compete With Big Brands Even With Very Few Resources

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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