5 Proven Methods for Positioning Your New Product

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.

Topics covered:

• The most common mistake companies make with positioning
• Why it’s valuable to hear an outside marketing perspective
• The reason why step one is analyzing competitive alternatives
• How to determine the key unique features of your product
• Why you must link values to your product features and benefits
• Three styles of market positioning (and which one is most common)
• Why learning foundational marketing is the most important step

Resources mentioned:

• Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
• How To Use Jobs To Be Done to Read Your Customers' Minds
• 26 Ways to Stand Out In Your Customer's Mind with Ulli Appelbaum
• Positioning: The Battle for Your Mind
• Play Bigger
• The Information
• Recode Decode
• AprilDunford.com
• Category Creation: 4 Reasons to NEVER Do It
• How to Compete With Big Brands Even With Very Few Resources
• 13 Positioning Principles From Hungry Hungry Hippos

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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