User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What is user-centered design and why should we care about it?

User-centered design is an approach to understanding your customer and designing an experience from their perspective.

Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.

In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.

Topics covered:

• What user-centered design means for marketers
• Why achieving user-centered design starts at the top
• How to use analytics to understand what’s going wrong
• Why you must examine the “content consumption” metric
• How to approach your customer research
• Why most buyer personas fail (and what to do instead)
• The reason why you should focus on three key metrics
• The difference between reporting vs. monitoring data

Resources mentioned:

• How to Use Emotional Targeting to Acquire Happier Customers
• How to Improve Website Conversion Without Sacrificing SEO or Speed
• Kick Point
• Claire Suellentrop on How to Use Jobs to be Done
• Jobs to be done framework
• Content Consumption: Go Beyond Pageviews
• Why Personas Are in Important in Marketing
• Full Contact
• BuzzSumo
• Followerwonk
• Dana on User Personas: Learn Inbound 2017
• Adele Revella on Buyer Persona
• Follow Dana DiTomaso on Twitter
• Buyer Personas Need to Die a Violent Death

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔