What Politicians Know About Marketing That You Don’t

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What can politics teach us about marketing strategy?

Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.

It's a unique perspective on how to run campaigns and build more human connections.

Topics covered:

• The three biggest mistakes businesses make today
• What happens when you use marketing tactics over strategy
• The #1 problem with relying on discounts to drive sales
• Why referrals are the best way to grow without any money
• The right way to ask your target market survey questions
• How to listen to what the market research is telling you
• One simple way businesses can make human connections
• How to nail your marketing campaigns right from the beginning

Resources mentioned:

• Fire Them Now
• Survey Monkey Panel
• Pollfish
• Traction
• Profit First
• Driven to Distraction
• Keith Cunningham
• Morning Pages
• 4 Steps to Creating a Rock-Solid Marketing Strategy
• How to Compete With Big Brands Even With Very Few Resources

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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