How to Sell with Steli Efti

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.

Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).

Topics covered:

• How to think about your customer before you start a business
• Why Steli recommends you sell a service before building a product
• When potential customer interviews become a waste of time
• The framework for effective customer development conversations
• How to reprogram your mind and see failure as progression
• Why you will never become immune to hearing the word “no”
• The exact process Steli tried to cold call startups (without using his name or network)
• How to generate revenue quickly with services

Resources mentioned:

• Stanford experiment
• Close.io
• The Startup Chat
• Steli@close.io
• Seth Godin's Marketing Secrets to Launching a New Business

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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