7 Ways to Win the Hearts and Minds of Your Users

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Wouldn't you love to turn every blog post into an acquisition machine?

In today's episode, you'll learn how you can use content to acquire users that will stick around.

Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.

Topics covered:

• The major difference between acquiring users vs. getting users to stick around
• What the hearts and mind strategy means for content marketing
• Why you must invest in every blog post as an acquisition engine
• How great SEO transforms your content (and makes it better)
• The surprising point in time when businesses should invest in branding
• How to identify the #1 topic your content should go after
• Why intent is key when you start to establish your content design
• The simple way to attract an audience who shares your beliefs

Resources mentioned:

• Reforge Blog
• Your Blog is Not a Publication by Jimmy Daly
• How to Do SEO Yourself with Tim Soulo
• Nat Eliason
• Ryan Bonnici
• Brian Dean
• The Growth Show by HubSpot
• Noah Kagan Presents
• The Growth TL;DR
• Kieran on LinkedIn
• @searchbrat on Twitter
• Category Creation: 4 Reasons to NEVER Do It
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔