[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing Strategy

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

When it comes to your strategy, nothing is more important than market research.

My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.

Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.

Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.

Topics covered:

• The truth about Steve Jobs dislike for market research
• Why your reputation can’t really be destroyed overnight
• How nearly all marketers miss the key step in their strategy
• The two most important questions to ask your customers
• What mistake companies make when it comes to segmentation
• How to decide which market you should be targeting
• The surprising reason you have less competition than you think

Resources mentioned:

• Marketing Week -- Weekly column by Mark Ritson
• Survey Monkey
• Byron Sharp
• Ehrenberg-Bass
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley
• Playing to Win: How Strategy Really Works
• Mini MBA in Marketing
• Drayton Bird
• Marketing Week
• @markritson -- Mark Ritson on Twitter
• Mark Ritson on LinkedIn

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔