How To Personalize Market Segmentation
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast28 Touko 2019

How To Personalize Market Segmentation

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Personalization is becoming more common in the world of today’s marketing.

What can a company do when some of the most important marketing channels they use are unable to be personalized?

Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.

Topics covered:

  • Problems that companies face when they lack personalization through the sales process
  • Why SEO’s lack the capacity for personalization
  • The difference between personalization and segmentation
  • What companies should focus on when segmenting their customers
  • What marketing channels can and should be personalized
  • 3 stages of segmentation implementation
  • Integrating sales phases into the segmentation process
  • How to successfully implement a segmentation
  • Why companies shouldn’t force their brand language onto customers
  • The primary guiding arrow when creating customer segments


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Huhti 202255min

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Huhti 202251min

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

29 Maalis 202242min

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

22 Maalis 202230min

[BEST OF] How to Build a Credible Personal Brand from Zero

[BEST OF] How to Build a Credible Personal Brand from Zero

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

15 Maalis 202253min

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

8 Maalis 20222h 7min

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Maalis 202256min

[BEST OF] 3 Steps to Write Copy That Converts

[BEST OF] 3 Steps to Write Copy That Converts

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

22 Helmi 202259min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-lahtijat
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
lakicast
rss-porssipuhetta
asuntoasiaa-paivakirjat
rss-set-for-life-sijoita-ja-vaurastu
rss-viisas-raha-podi
rss-vaikuttavan-opettajan-vierella