3 Principles to Future-Proof Your SEO Strategy

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?

My guest today is SEO expert and growth consultant Eli Schwartz.

We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.

Topics covered:

• Why Eli thinks SEO is less about marketing and more about product and user experience
• Why relying on paid acquisition is an issue
• The advantages of acquiring users organically
• The principles SEO strategists should learn for the long-term
• The importance of being specific in Search Marketing
• Interviewing internal team members to get insights into what customers want.
• Preparing for the “future of search”
• Why SEO expert should focus on marketing to humans, not tricking Google algorithms
• Eli’s biggest fuck-up in his career
• What Eli think marketers should learn for the next 5-10 years

Resources mentioned:

• Amazon Alexa
• JavaScript
• SSL
• Intel
• AMD
• Direct response marketing
• Ahrefs
• How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
• Domain authority
• Google Lens
• Shazam
• Google Search Console
• Google Adsense
• Influence by Robert Cialdini
• Eli’s website
• Eli’s LinkedIn

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔