Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?

My guest today will teach you how to be funny with your copy and increase conversions.

Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.

In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.

Topics covered:

• Is there any industry that’s too serious for humor?
• How to convince your clients to use humor
• How to research your customer’s sense of humor?
• How to make sure that the humor isn’t “off-brand”
• How to create a joke from customer reviews
• The improv’ frameworks you can use to produce humor on your copy
• How to codify humor in your company
• How to use humor in “high-tension” moment in the customer journey
• Why humor can increase trust
• What Lianna thinks marketers should learn in 5, 10, 50 years

Resources mentioned:

• Learn Inbound
• Cards Against Humanity
• Michael Scott’s improv skit (The Office)
• Klaviyo
• Punchline Conversion Copywriting
• SNAP Copy
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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