How to Analyze Customer Research to Create Great Copy (3 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?

My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.

In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between

Topics covered:

• How good customer research is not just research for research sake
• The benefits of review, and testimonial mining
• The consequences of not doing effective customer research
• How changing just a few words can make your copy more vivid
• What to look for in negative competitor reviews
• How to translate all the data you collect into one page of copy
• Why focusing purely on current customers is a big mistake
• The principles and practicalities of writing good copy
• How all writers are different and there’s no one way of writing
• The questions to ask yourself as you read through your copy

Resources mentioned:

• Case Study Buddy
• Hubspot
• WP Engine
• Scott’s Cheap Flights
• Benevity
• Traffic Think Tank
• Deputy
• Clockspot
• G2
• Capterra
• Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath
• Never Lose a Customer Again - Joey Coleman
• The Ultimate Sales Letter - Dan Kennedy

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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